Businesses operate in an ever-changing landscape of technology and consumer demands and it is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers.
While having a highly developed website is a key component in establishing a comprehensive online marketing and branding strategy, the global economy’s dynamic nature requires businesses to go further.
One of the most effective ways to build brand awareness while providing relevant and useful content to your target audience is consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers.
Here are five powerful benefits of blogging for your small business:
Boosts Search Engine Optimization
Major search engines love fresh, relevant content, and blogging is one of the most straightforward and inexpensive methods for a business to create this.
When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo, and other search engines with fresh content to index.
This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers. For example, if you’re a swim school, you should use words like “swim school” and “swim class.”
Develop & Strengthen Relationships with Existing & New Customers
Customer engagement is an essential element of online marketing and branding, and blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. It is also an excellent way to build trust with your target audience through high-quality content that they find relevant.
With an active comment section, you will also be able to follow the visitors’ responses to your posts and can respond directly to their comments, which is huge in building trust and relationships.
And don’t forget that iClassPro makes it easy for you to share blogs with your customers via email blast and your Customer Portal. For details on how to send an email blast using the iClassPro application, click here. To learn more about adding blogs or other important information to the News and Announcements section of your Customer Portal, click here.
Establish Your Business as an Industry Leader
It doesn’t matter how small your business is; blogging is an excellent way to build trust and establish clout in your industry.
By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge and experience that you have gained in your field.
Over time, writing regularly helpful and informative blogs will make you the "go-to" tool within the industry in your particular niche, leading to more inquiries.
Connect People to Your Brand
Brand awareness is an essential element of marketing, and blog posting allows you to show your followers a personal side of your business.
You can open up your brand message and engage existing and prospective customers in a way not possible through outbound marketing mechanisms and techniques.
Blogging will give others a clear sense of your business standards, character, vision, and your company’s personality.
Create Opportunities For Sharing
One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog - this creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing!
So, if you are interested in increasing your online presence while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy. And when it comes to small businesses, blogging is virtually a must.