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What 2025 Data is Teaching Us About Youth Activity Center Growth

Wed, 25 Feb 2026 15:01:29 GMT

What 2025 Data is Teaching Us About Youth Activity Center Growth

February 25, 2026

New student pipelines shifted in 2025 — but revenue still grew. Here’s what the data reveals, plus how top gymnastics, swim, cheer, and dance centers are adapting heading into 2026.

Most youth activity centers exist to make an impact, not chase profit. But with tight margins, even small changes in enrollment, customer mix, or leadership strategy can meaningfully affect the bottom line.

How We Analyzed the Youth Activity Center Market

As a class management software, iClassPro processes data for many types of class-based businesses. To gather practical benchmarks and trend insights, we analyzed anonymized user data across four of our high-volume youth activity center categories:

What Data We Looked At (Business KPIs & Core Industry Metrics)

We reviewed 2024–2025 performance across five KPI categories to highlight what’s changing and where growth is coming from. Here’s the full KPI list, organized by category:

Revenue & Monetization - Gross Annual Revenue, Annual Revenue Per Student (USD), Monthly Revenue Per Student (Average by industry), % Change in Revenue Per Student
Enrollment & Acquisition - First-Time Student Acquisition, Number of Paid (Active) Enrollments, Average Active Students per Month (by Industry)
Trials & Conversions - Trial Conversion Rates, % Change in # of Trial Enrollments Offered
Retention, Churn & Lifetime Value - Average Student Paid Tenure (Months), Average Monthly Churn Rates, Student Lifetime Value (USD, Average by Industry Revenue / Tenure)
Student Demographics - % of New Students By Age (Entry Ages 0-13, by Industry), % of Churned Students By Age (Exit Ages 0-13, by Industry)
Operations & Capacity - Average Makeup Tokens Created per Month (Used vs Unused), % of Makeup Tokens Redeemed (by Industry), Makeup Tokens to Student Ratio (by Industry),Instructor/Student Ratio

Find Helpful Industry Benchmarks for Gym, Swim, Cheer & Dance

Behind the scenes, this study includes dozens of data points — but we’ve translated them into clear trends and practical takeaways.

In summary, running a youth activity center in 2025 didn’t necessarily feel harder — but it felt a little different . Fewer new students walking in the door. Higher expectations from families. And more pressure to make the right calls with limited time and staff.

Our research will help you get a clearer picture of what businesses like yours are probably already feeling in real time.

We’ll break down our four key findings then span all four industries in this article.

We’ve also compiled more industry-specific metrics that you can use to benchmark your performance against real business data captured by iClassPro.

Access your industry’s targeted metrics report below:

Our Industry Benchmarks Revealed 4 Clear Market Trends in 2025

If you’re looking for a snapshot, this is it!

Revenue increased — even as fewer new students entered the funnel.
Paid enrollments dipped slightly, but spend per student rose.
Trial conversion stayed strong, but fewer trials took place.
Your churn timing — not just churn rate — is going to be a major growth factor.

Trend #1: Revenue is Rising While the New Student Pipeline is Shrinking

A look at the stats behind this trend:

Gross revenue increased across all four industries: +4.6% to +11.9%
First-time student acquisitions decreased across all four industries: -11.3% to -16.1%

What this means for youth activity centers:

Class-based businesses are making more money overall, but with fewer new students . The growth is driven by existing families through stronger retention, higher spend per student, and expanded participation, rather than a steady influx of new enrollments.

Impacts to your gym, swim, cheer or dance business:

Gymnastics: Followed the overall trend without ranking highest or lowest in either metric. Performance also appeared more consistent than some categories.
Swim: Saw the lowest revenue growth , but the smallest decline in first-time students , signaling a comparatively steadier new-student pipeline.
Dance: Posted the highest revenue growth , suggesting strong monetization of current students (e.g., pricing increases, program expansion, increased class participation).
Cheer: Showed the most variability in both revenue growth and first-time student acquisition—indicating results vary more between gyms than other categories.

Actionable Takeaway:

If your numbers mirror this trend, you should think about bolstering your retention and promotions strategies. This will help you maintain revenue while building the top of your pipeline.

Trend #2: Number of Paid Enrollments Slipped Slightly (But Spend Per Student Increased)

A look at the stats behind this trend:

Paid enrollments declined across all four categories: -2.70% to -5.20%
Average spend per enrolled student increased: +8.8% to +14.3%

What this means for youth activity centers:

Overall enrollment volume softened a bit—but the students who did enroll spent more. That increase in spend per student likely helped offset the enrollment decline and contributed to overall revenue growth. This trend is worth watching: on its own, a small dip may be temporary, but if it continues, retention and satisfaction become the biggest levers for sustainable growth.

Impacts to your gym, swim, cheer or dance business:

Gymnastics: Showed the most consistent trend —and also the largest enrollment decline (up to -5.20% ).
Cheer: Again showed the most variability in enrollment change, indicating performance differs widely by gym.
Swim: Followed the overall trend (no specific high/low).
Dance: Followed the overall trend (no specific high/low).

Actionable Takeaway:

If enrollments are slipping but spend per student is rising, now’s the time to protect both momentum and margin.

Trend #3: Trial Conversion Stayed Steady, But Numbers Shrank

A look at the stats behind this trend:

Trials offered decreased (2025 vs. 2024) across all four categories: -4.33% to -7.69%
Trial-to-enrollment conversion held steady across industries: ~60% for trial students with no previous active enrollments

What this means for youth activity centers:

The issue isn’t that trials are converting worse—it’s that fewer trials are happening in the first place . With conversion rates remaining stable, the biggest enrollment opportunity is likely increasing the volume of trial participants , not overhauling the trial experience (though optimization still helps). It’s unclear whether organizations offered fewer trial opportunities or if overall interest declined—but either way, the result is the same: a smaller pipeline feeding new enrollments.

Impacts your gym, swim, cheer or dance business:

Gymnastics: Performed at the stronger end of conversion at ~60% .
Swim: Performed at the stronger end of conversion at ~60% and saw the smallest decrease in trials at –4.33%.
Cheer: Performed at the lower end of conversion at ~54% .
Dance: Performed at the lower end of conversion at ~54% and experienced the highest decrease in trial numbers at – 7.69%.

Actionable Takeaway:

If you want to grow enrollments, focus on driving more trials while keeping conversions strong.

Trend #4: Churn is the Silent Growth Killer

When new students are harder to acquire and revenue growth depends more on returning families , churn becomes a key predictor of performance. Seasonal churn spikes can create cash-flow instability , which increases risk during unexpected events (repairs, closures, slow months).

A look at the stats behind this trend:

Churn is calculated at the rate at which actively enrolled students drop out of paid enrollments (either temporarily or altogether)
Average monthly churn across the four industries: 15.39%-23.61%

What this means for youth activity centers:

If your growth is coming from retention and increased spend per student, churn quietly undermines both. Even when revenue looks strong, churn can signal future softness—because it reduces your active base, limits upsell potential, and forces you to replace students faster just to stay even. The most resilient centers aren’t the ones with zero churn—they’re the ones that anticipate churn cycles and put systems in place to reduce and smooth it.

Impacts your gym, swim, cheer or dance business:

Cheer: Experienced the highest single-month churn spike, reaching ~50% in May (post-competition season).
Swim: Showed the most stable churn pattern with fewer peaks/troughs but the highest average monthly churn around ~23% .
Dance: Had the lowest average churn overall at roughly ~15% , but churn surged in summer (June–August)—more than tripling the lowest monthly churn rate by late summer. From September–May, churn stayed below ~10% on average.
Gymnastics: Saw two key churn peaks in May and August (start of summer + back-to-school), rising to ~20–22% , with a steadier year-round churn around ~16% .

Actionable Takeaway:

To protect revenue and reduce risk, build churn prevention around the moments churn is most likely.

The Youth Activity Center Growth Playbook for 2026

These four trends work together: a shrinking pipeline + steady conversion + rising spend + seasonal churn . That combination rewards centers that treat retention and acquisition like a high maintenance system. The recommendations below prioritize the fastest growth levers to strengthen enrollment, protect revenue, and reduce risk.

1) Strengthen retention (your most reliable growth lever)

Maximize re-enrollment and reduce churn points (schedule friction, billing surprises, unclear progress).
Focus on attendance consistency and proactive outreach to at-risk families.

2) Reduce churn with seasonal planning

Identify your “churn season” and build campaigns before peak drop-off months (summer, back-to-school, post-season).
Offer flexible options like short-term discounts, schedule swaps, or alternative enrollment opportunities to prevent cancellations.

3) Increase revenue per student

Add value-driven pathways: levels, clinics, workshops, intensives, camps, private lessons, or multi-class incentives.
Position upgrades as progress (“next step” recommendations), not just add-ons.

4) Rebuild the top of funnel (trials, intros, and first-timers)

Promote trials consistently through ads, email/text, social, and local partnerships.
Streamline trial booking: fewer steps, faster scheduling, and minimal wait time.

5) Protect conversion with tight follow-up and tracking

Track the full flow: trials booked → trials completed→ converted enrollments .
Prioritize follow-ups and clarify the “next step” with a suggested enrollment.

Planning for the Future with Real Data Insights (Not Guesswork)

If there’s one theme that stands out across the youth activity market, it’s this: growth is still possible, but it’s shifting and you need a clear strategy.

We didn't find signs of industries in decline. We found signals that the rules are changing. Going into 2026, the organizations that thrive won’t necessarily be focused solely on chasing more students.

The best part? These trends aren’t just theory — they’re measurable. And when you know what’s happening in your industry, you can set goals, forecast revenue, and build a plan that’s grounded in reality.

If you’re ready to dig into the benchmarks specific to your business type, download your industry’s report to see how your category performed — and how your team can turn these trends into practical action steps for 2026.

If you’re ready to see what your children's activity center can do when it’s got quality software and data on it’s side, we’ve got you covered!

Our Methodology: How the Data Was Studied

To be included in the data for this study, the iClassPro accounts in our aggregated data must have been actively using the software over all of 2024 and 2025 with a minimum volume of enrollment and transaction related data.

Data Privacy and Confidentiality

All business data used in this study was aggregated and anonymized. No individual organization can be identified from the benchmarks provided.

Start planning with confidence! To request access to our original research and methodology, please email marketing@iclasspro.com .

About the Authors

From Party Planning to Profit: 10 Key Moves to Successfully Launch Parties!

Fri, 30 Jan 2026 18:54:41 GMT

From Party Planning to Profit: 10 Key Moves to Successfully Launch Birthday Parties!

Updated January 29, 2026

With the right p arty planning software, managing parties doesn’t have to mean endless emails, scheduling headaches, or manual follow-ups. Below, we break down 10 key moves to help you successfully launch (or level up) birthday parties and increase revenue at your facility. Plus, you'll learn how the Party Booking Management software feature can support you every step of the way!

Start simple. Offering two to three clearly defined party packages helps families make quick decisions while giving you control over pricing and profitability. A base package can include essentials like facility time, basic instruction, and setup/cleanup, while higher-tier packages can add premium experiences.

For example, a gymnastics birthday might include open gym time and obstacle courses in the base package, while a premium option adds foam pit time, themed decorations, or a private coach-led activity. A pool party birthday party could offer lane access at the base level, with upgraded packages including inflatable features or extended swim time.

Our party planning software makes it easy to build packages with detailed descriptions, fees, deposits, and guest pricing, all visible to customers during booking. This clarity reduces back-and-forth questions and increases confidence at checkout.

Families expect convenience. If booking a party requires multiple emails, phone calls, or paper forms, you’re likely losing business before it ever starts.

With the iClassPro Party Booking Management software, customers can select an available date, choose their party package, add upgrades, and submit payment — all online. Automated confirmation emails ensure nothing gets missed, while your staff avoids manual scheduling conflicts.

This streamlined experience is especially valuable for high-demand offerings like gymnastics parties and swim parties, where availability and safety requirements must be carefully managed.

Sometimes families simply need a reminder. Automated marketing workflows can help you promote parties without adding to your workload.

Using automation tools like Autopilot , you can trigger an upcoming birthday message 60–90 days before a student’s birthday. This is the perfect time to highlight your party offerings, share a booking link, and encourage early reservations.

This approach works across all programs — from cheer party promotions to dance birthday party campaigns — and ensures your parties stay top of mind during peak planning windows.

Every party has two audiences: the person booking the party and the guest of honor. Your experience should cater to both.

The booking parent wants simplicity, transparency, and clear communication. The birthday child wants fun, excitement, and memorable moments. Successful Party Planning Software supports both by offering an easy booking experience on the front end and flexible customization options behind the scenes.

When both clients leave happy, you increase the likelihood of referrals, reviews, and repeat bookings.

Add-ons are where parties become significantly more profitable. Small upgrades can dramatically increase your per-party revenue while enhancing the guest experience.

Popular add-ons include themed decorations, extra activity time, party favors, food packages, or branded merchandise. Party Booking Management software allows you to offer these upgrades directly during booking, encouraging upsells without pressure.

From ninja party planning add-ons like obstacle challenges to dance party upgrades like glow lighting or choreography sessions, customization keeps your offerings fresh and exciting.

A successful party isn’t just about the schedule. it’s about how guests feel when they leave.

Think beyond standard activities and incorporate interactive moments that make each celebration stand out. This could include mini showcases, friendly competitions, themed challenges, or photo opportunities.

No matter the package level, memorable experiences create emotional connections and give families something to talk about long after the party ends, fueling word-of-mouth marketing.

Birthday parties are naturally shareable moments. As parents take photos and videos, encourage them to tag your business on social media.

A simple sign, verbal reminder, or follow-up email can go a long way. Social posts showcasing real celebrations act as authentic testimonials for your party software offerings and help attract new families searching for birthday ideas.

Reviews play a major role in how families choose where to host parties. After the celebration, follow up with a friendly request for feedback.

Positive reviews help build trust, improve visibility, and provide valuable testimonials you can reuse in marketing. Automated follow-ups through Autopilot ensure requests are sent consistently, without staff needing to remember.

Referrals are one of the most effective ways to grow your party business. Consider offering incentives like a one-time class discount or credit toward a future party for families who refer others.

Party Booking Management reports make it easy to track bookings and revenue, helping you measure the success of referral programs across gymnastics, cheer, swim, dance, and ninja parties.

Follow-up communication matters. A simple thank-you message reinforces positive feelings and leaves families with a lasting impression.

This final touch closes the loop on the party experience and increases the chances that a one-time booking turns into long-term enrollment.

Turn Parties Into Profit

When paired with the iClassPro Party Booking Management software, birthday parties become more than events — they become a growth strategy. By expanding your offerings, automating your processes, and creating memorable experiences, you can turn party planning into predictable, scalable revenue for your business.

Whether you’re hosting a gymnastics birthday, pool party birthday party, cheer celebration, dance bash, or ninja adventure, the right software makes all the difference.

How Party Booking Management Software Supports Your Success

The Party Booking Management software feature is designed to remove complexity from party planning while giving your business full control. With the right setup, you can:

Create party stations or spaces
Build packages with pricing, deposits, and guest limits
Add customizable add-ons
Configure blackout dates
Assign staff permissions
Enable booking notifications
Track bookings and revenue with reports
Send automatic confirmation emails to customers

Available to iClassPro customers on the Elite and Premium subscriptions, this party planning software helps facilities spend less time managing logistics and more time delivering unforgettable celebrations. If you are on the Signature Plan and would like to get started using the Party Booking Management feature, click below to upgrade your plan type. If you are not yet an iClassPro customer, request a free personalized demo today!

iClassPro Customers: Check out our Let's Talk Pro Webinar series for an in-depth look at the Party Booking Management feature and how it can help your business. You can access the recording anytime in the Education Corner which you can find linked on the Welcome Page of the Office Portal.

A Complete Social Media Guide for Gymnastics, All Star Cheer, Swim, and Dance Programs

Thu, 06 Nov 2025 15:09:32 GMT

A Complete Social Media Guide for Gymnastics, All Star Cheer, Swim, and Dance Programs

November 6, 2025

Social media is no longer optional—it’s essential. It’s how families find your classes, how students stay inspired, and how your business builds community.

Parents scroll Instagram and Facebook, teens connect on TikTok and get help on YouTube, and past students follow your success stories.

With the right social media ideas, you can:

Boost class enrollment
Retain students year after year
Recruit and inspire staff members
Keep your gym, school, or studio top of mind

Staying Social Helps Class Businesses Thrive Year-Round

Social media keeps your business visible outside of the busy enrollment seasons.

Picture these moments:

A parent sees your team’s video of kids conquering their first competition, then goes to your website to learn more.
After visiting your gym or studio’s open play day, a parent, grandparent, or guardian later spots a targeted Facebook ad for classes and enrolls their child.
A teen scrolling TikTok finds a highlight video of one of your coaches walking through the evolution of teaching a new skill and convinces their parents to look into your rates.
A past student sees a throwback clip and reaches out to see if you have volunteer hours or open positions they can apply for.

These moments aren’t just happy accidents —they start with smart, intentional social media strategies.

Why Youth Activity Centers Can’t Ignore Social Media

On average, Americans spend 2+ hours a day on social platforms— making them one of the best ways to connect with families and students, attract staff, and support activities and skill building programs year-round.

Regular, audience-focused posts aren’t optional—they’re essential.

7 Steps to Start Building Your Social Media Strategy

In this guide, we’ll cover seven important steps you can take to build a successful social media plan for your All Star cheer gym, swim school, dance studio, or gymnastics program.

The good news? You don’t need a Gen Z social guru on staff to succeed. With the right strategy (and this guide), you’ll learn how to:

✅️Craft content that engages every core audience.

✅️Repurpose what already works.

✅️Build campaigns that leave lasting impressions.

From branding basics to active engagement tactics, this guide will help you launch a winning social media strategy.

1. Build a Strong Social Media Foundation

Photo Waivers & Privacy ��

Sharing real student photos and videos is a powerful way to build excitement, but always make a point to secure signed waivers first. This protects your business and helps build trust.

As a general rule, parents and guardians have more peace of mind about photos or cameras around their youth if your organization details policies in writing about who will be in charge, where and when photos or videos are permitted to be taken, how the photos will be screened, and how they are used for marketing or social media.

Privacy laws can vary greatly in different cities, states, and countries. Always seek professional legal advice about best practices when creating photo waivers and agreements.

iClassPro’s online registration via the Customer Portal helps

youth activity centers collect agreements and waivers!

 Connect Social Media Accounts to Your Website ��
Think of your socials as the “billboard” and your website as the “front desk” of your online operations. The majority of your social posts should link back to other elements of your business’ website such as registration, trials, or class and program info.

Consistent Branding ✨
Use the same logos, colors, core images, and tone of voice across all of your social media platforms so families recognize you instantly whenever they run across your content.

SEO for Profiles ��
Add your organization’s location and address to social profiles in designated fields or your description. If it’s not clear what you do at your facility from your business name alone, include that detail too.

Parents often search terms like “dance studio near me” or “gymnastics in [city]” when they’re looking for a place to enroll. To appear near the top of those results, you want to keep local SEO keywords in mind for socials as well as your website.

2. Match Your Audience to the Right Platforms

As a general rule, different generations use social media in different ways. Combine this with the specific features each platform excels at, and you start to form a strategy around which content will perform best on each platform.

Parents/Guardians (Decision Makers):
Facebook → announcements, testimonials, events
Instagram → reels of classes, registration reminders
YouTube → safety explainers, FAQs, facility tours, coach highlights

Students (Future & Current):
TikTok → fun challenges, training clips, skill leveling, behind-the-scenes
Instagram → “day in the life” and highlight reels
YouTube → safety tips, at-home tips, tutorials, event highlights

Staff & Instructors:
LinkedIn → job postings, culture stories
TikTok/Instagram → staff spotlights, team content

Community Building:
Private Facebook groups for teams and for parents to connect
LinkedIn groups for current and past instructors

BONUS: Platform Power Tips for Social Media Beginners

A single picture can be creatively dispersed across all your platforms. But to really use social media effectively, you need an understanding of what each platform does best.

TikTok: Content under <30 seconds, use trending sounds, tap into challenges.
Instagram: Reels target reach (more eyes); Stories are best for engagement (more action).
Facebook: Optimal platform for groups, events, and targeted ads.
YouTube: Ideal for longer storytelling, playlists, and sharing testimonials.
LinkedIn: Highest impact with recruitment and leadership content.

3. Seasonal Social Media Ideas for Youth Activity Centers

When coming up with ideas for social media posts, it’s important to match your content to the season and what’s likely going on in your audience’s life. Let’s break it down!

�� Fall Content Themes:

Fall is all about fresh starts. Share content that ties into back-to-school transitions—like enrollment reminders, new staff introductions, or tips for balancing school with after-school activities. Hosting a fall festival, open gym, or open swim event? Highlight it on your socials to draw in families looking for fun seasonal activities.

❄️ Winter Content Themes:

Winter is the perfect season to spread warmth. Share heartwarming student stories, holiday greetings, and recital or showcase highlights. Get involved in the community with food or toy drives and spotlight your efforts online. To drive business, advertise parties. Promote gift cards or certificates as an opportunity to “give the gift of gymnastics/cheer/ swim/dance.”

�� Spring Content Themes:

Spring is a season of growth—both for your students and your program. Feature student spotlights, especially for those preparing for auditions, competitions, or college applications. As parents begin planning summer activities, create excitement with countdowns to special sessions, showcase your summer camp options, and remind families of end-of-season enrollment opportunities too.

☀️ Summer Content Themes:

Summer brings extra free time for students, giving you more chances to showcase your programs. Post videos or photos of impressive skills. Connect those achievements to bigger life skills like focus, determination, or discipline for parents who may be prioritizing resume or application building over other activities. If your program offers job shadowing, internships, or leadership opportunities, share that content to attract older students and demonstrate long-term value.

4. Create Clear Calls to Action with Your Social Posts

Every post should guide your audience to the next step. Make the purpose obvious and easy to act on.

Add a Link to Follow

Links are the simplest way to drive action—connecting people directly to your website and resources.

Register Now – Give your audience a one-click path to sign up.
Apply Now – Show why working at your activity center is the right fit, then point potential staff to the application.
View More Testimonials/Reviews – Share a testimonial or review page geared toward new student or staff recruitment.
Join Our Community – Build your groups on Facebook or LinkedIn by inviting people who follow your page to join.
Learn More – Share details about programs, blog posts, or important documents.

⭐ Pro Tip: Use a free link shortener (e.g., https://app.bitly.com ) to keep posts clean and simple.

Close with Callouts

If your goal is engagement or reach (and your account already has an active following), use action-driven prompts:

Like/Follow – Great to gain followers or get engagement for an extended social campaign with multiple posts.
Tag or Mention – Invite followers to tag your page or a friend in response to your post. Perfect for challenges and storytelling campaigns.
Leave a Comment – Spark conversation by asking a question, prompting guesses, or encouraging story-sharing.
Share This Post – When promoting an event, goal, or challenge, ask your audience to help spread the word. Combine with a link for added impact.

⭐ Pro Tip : Reinforce your callout in the graphic (e.g., “Tag a friend who can match this skill!”) to boost engagement.

For children's activity centers with strong skill-based programs, iClassPro’s skill trees can be a real game-changer! Track student skill evolution and celebrate milestones with ease! Visit our skills page to learn more!

5. Balance Fresh Creations & Repurposed Content

Posting consistency matters more than volume. Even one post per week can work if it’s intentional. While most sources would suggest a minimum of 2 or 3 posts a week, we would argue that it’s more important to set a schedule you can commit to.

Social media should be a thoughtful, yet fun outlet for sharing information about your organization—not a source of stress.

Create fresh content – Post something fresh and unseen at least every few weeks to make it more difficult for your followers to tune you out.
Leverage existing assets: Repurpose your blog posts, newsletters, videos, photos as short post topics with a link to more information.
Encourage user-generated content: Ask families to tag or caption your photos and join contests or challenges.

6. Create & Post Your Social Content Like A Pro

Create your social media content (graphics, post text, etc) in advance.

Use a tool to schedule posts weekly, monthly, or quarterly—then adjust as needed for real-time events and ideas. Use themes like #MotivationMonday or #ThrowbackThursday to create consistency and keep planning simple.

Review post metrics after a week to gauge response. Each quarter, identify 2–5 top performers and repurpose or model new posts after them to maximize results.

7. Use AI Tools to Boost Your Creativity

AI won’t replace your efforts to build a comprehensive social media strategy. It won’t write more consistently than your own voice, but it can help you generate and improve on ideas.

It’s ideal for helping you brainstorm, organize your thoughts into plans, and saves time in creating first drafts.

Try using AI to:

Generate trending post ideas.
Repurpose uploaded blogs, newsletters, or photos into multiple posts.
Build storytelling or teaser campaigns for parents/guardians, students, and staff.
Map out a posting calendar tailored to your goals.

�� Data Security Reminder: Never upload sensitive info (like rosters, financial data, or personally identifying information and images) into free AI tools. Always check how your data will be used before using a new tool. For safer options, consider paid AI tool accounts with stronger security and features.

Could you use a little help with AI for your gymnastics, cheer, swim, and dance programs? We’ve got you covered!

Click below to access our guide to AI for youth-oriented class-based businesses.

Conclusion: Start Creating a Social Media Plan for Your Gym, School, or Studio!

With a thoughtful strategy, your team can use social media to:

✅️Reach parents where they scroll

✅️Create moments of action

✅️Recruit high-quality staff

✅️Boost enrollments with urgency and social proof

✅️Stay top-of-mind year-round

✅️Build a thriving community of families, students, and staff

Pair these tactics with your broader marketing efforts and business goals, and you’ll create a social presence that sparks excitement, earns trust, and drives growth.

So put on your creative thinking cap to start sharing more of your story on social media!

Automate tuition billing with iClassPro’s Autopilot Billing. Streamline payments, apply credits, send receipts, and notify families automatically.

Wed, 24 Sep 2025 15:21:08 GMT

Introducing Autopilot Billing: Launch Into Automated Monthly Tuition Payment Processing

Running a youth activity center, gymnastics program, cheer gym, dance studio, or swim school is all about helping students grow, not chasing down tuition payments. Yet for many business owners, monthly tuition billing can feel like re-entering Earth’s atmosphere: stressful, time-consuming, and full of turbulence. Charges have to be created, credits applied, payments processed, and families notified of successful or declined payments.

What if that entire process could launch into orbit itself?

With iClassPro’s Autopilot Billing , it can!

Autopilot Billing is the latest innovation in iClassPro’s galaxy of automation software, designed to simplify the financial side of your business so you can focus on your true mission — your students and families.

This powerful new feature automates your entire monthly tuition billing workflow from countdown to liftoff. Once activated, your monthly charges launch on schedule. Credits are applied. ePayments are auto-drafted, and receipts are sent. Your crew (billing staff) is notified every step of the way, all without manual controls.

Whether you serve 30 families or 3,000, Autopilot Billing delivers consistent results : accurate billing, predictable revenue, and peace of mind — no matter how big your universe.

What Is Autopilot Billing ?

Autopilot Billing is the automated monthly tuition billing system built directly into iClassPro. Think of it as your mission control. You set the rules once, and the system then handles the process for you each billing cycle.

Here’s what it does:

Generates monthly tuition charges according to your defined billing schedule.
Applies credits automatically.
Processes ePayments securely through iClassPro’s payment system.
Sends families receipts once payments are completed.
Notifies staff via email or SMS about billing progress or any issues.

It’s a complete end-to-end solution for monthly recurring payments, designed specifically for activity centers, gyms, dance studios, and swim schools. Good news for our session-based billing customers! While the initial release focused on automated monthly billing, we’re actively working on automated session-based billing.

Key Features and Benefits of Autopilot Billing

How Autopilot Billing Works

Launching Autopilot Billing is simple and only requires a few steps:

The workflow is straightforward:

Tuition Charged → Credits Applied → Payments Processed → Receipt Sent → Staff Notified.

Real Programs, Real Results

One of our beta users described the experience this way:

"We used to stress every month about getting invoices out on time - and training a backup person in case our office manager was away only added to the pressure. Now, with your Autopilot Billing Feature, all that worry is gone. Thanks, iClassPro!"

Tom Forster, Owner of Bounce Gymnastics

That’s the promise of Autopilot Billing: hands-free software that gives you back valuable time while ensuring your finances run smoothly.

Automated Billing Scales with Your Business

Whether your program is a single shuttle or a full fleet, Autopilot Billing adapts to your needs:

Because Autopilot is built into iClassPro, it uses the same rules and settings that already power your classes, enrollments, and family accounts. That means scaling up doesn’t require reconfiguring your entire system — it just works.

Common Challenges Solved by Autopilot Billing

Many businesses struggle with the same set of billing challenges. Autopilot Billing addresses them directly:

Late or missed payments → Automated payment processing reduce delays.
Manual follow-up work → Notifications and automations reduce the need for manual emails and text messages.
Forgetting to apply credits → Consistency keeps billing on course.
Unpredictable revenue → Recurring billing software creates reliable cash flow.
Staff Inefficiency → Automated processes reduce errors and save hours each monthly billing cycle.

Signs You’re Ready for Automated Tuition Billing

You may be ready to launch with Autopilot Billing if:

You spend hours each month on billing tasks.
Enrollment growth is pushing your manual billing system to its limit.
You want to deliver a seamless experience with automatic monthly payments.

If any of this sounds familiar, it’s time to let your billing run itself.

Ready for Liftoff?

Take the stress out of your monthly tuition billing and discover how iClassPro can simplify so much more. If you’re already a customer , head over to our Education Corner to explore the interactive demos.

Not yet an iClassPro Customer? Click below and schedule some time with one of our sales representatives.

FAQs

��️ Scheduling & Timing

Q: Can I change the billing date for a specific month (e.g., skip December 25)?
Yes, you can change the schedule of when the workflow will bill, but you will need to change it back to resume billing on the original date.

Q: What time zone does Autopilot Billing use?
It follows your organization’s standard time zone.

Q: Is there an end date option so billing stops automatically at the end of a semester?
You can drop the enrollment/class so it's no longer included in billing, or you can disable the workflow from running at the end of a semester.

Q: Can I run billing twice in one cycle (e.g., on the 25th and again on the 1st)?
Yes, you can set up multiple workflows to capture charges at different times.

Q: How does it handle months with different numbers of days?
The system calculates due dates relative to the charge date (e.g., due in 5 days), not by a fixed calendar day.

�� Charges, Payments & Due Dates

Q: Can charges and payment runs be scheduled separately?

No, but there can be a delay set in the actions as allowed in the current workflow.

Q: What’s the difference between “charges” and “payments”?

Charges = tuition or fees posted to the ledger.
Payments = applying credits and/or collecting funds from a family’s payment method.

Q: Can the system prevent duplicate charges?
Yes, Autopilot Billing checks existing transactions and prevents duplicates.

Q: If the preview run is deleted, can charges be re-run?
Yes, but you’ll need to run it manually again.

Q: Once a preview is generated, will it catch new students added afterward?
No, if new enrollments are added, you’ll need to regenerate or run an additional workflow.

�� Notifications

Q: Are declined transaction emails still sent?
Yes, the option to include failed and successful payment notifications is available.

�� Tuition Structures, Fees, and Credits

Q: Does Autopilot Billing work with weekly or rolling sessions instead of monthly?
While the initial release focused on automated monthly billing, we’re actively working on automated session-based billing.

Q: Can it handle sibling discounts, military discounts, and anniversary fees?
Yes, discounts and anniversary fees are applied if configured in your system.

Q: What if we don’t use anniversary charges?
There are two different workflow options: one that INCLUDES Anniversary charges and one that doesn't. You would simply choose the workflow that does not have anniversary charges.

Q: Can it handle billing for only 9 months of the year?
Yes, but you would need to manually disable it during the months you want to skip.

Q: What about proration and blackout dates?
Both are supported. Autopilot Billing will honor your existing proration and blackout rules.

Q: Is there a way to automatically apply fees for declined payments?
This capability is available for eCheck payments, but not yet for Credit Cards. You can manually apply fees for credit cards if needed.

Q: If a family has a credit, how is it applied?
Credits apply automatically, but they are account-wide. Currently, you cannot restrict credits to a specific child.

Q: Will monthly charges match the Monthly Tuition Category we have listed?
Yes, as long as categories are set up correctly, charges will match.

Q: Do charges post to the correct month in the ledger?
Yes, based on the due date and category assigned.

�� Technical & Accounting Integrations

Q: Can this only be used if linked with QuickBooks?
No, Autopilot Billing works independently, but integration with QuickBooks is available.

iClassPro Named to Inc. 5000 for 3rd Year

Tue, 12 Aug 2025 13:21:54 GMT

Third Inc. 5000 Ranking for iClassPro Software Company

iClassPro, Inc. is honored to be named on the prestigious Inc. 5000 list of America’s fastest-growing private companies again in 2025. View our 2024 announcement here.

�� We ranked #375 in the software category!

See who else made the Inc. 5000 list in: 2023 | 2024 | 2025

We’re celebrating the efforts of our hard-working employees, industry partners, and successful youth activity centers worldwide.

As a leader in class management software, this honor shows our growth as a company. However, it also champions the thousands of children's activity centers worldwide finding success with our software .

Want to see the class management software behind this achievement?

`TL;DR: What You Need to Know About iClassPro`

After 17 years of software leadership in the class management space, our recent enhancements in the area of automations have played a major role in our recent growth and success. Of course, so has the continued support and feedback of the amazing schools and businesses we work with!

Use the following links to navigate the article quickly:

Keep reading for more details about iClassPro and what's happening behind the scenes!

`Explore Our Roots: East Texas Startup to Global SaaS Company`

Our growth is fueled by continuous innovation and the strong relationships we’ve built with customers who inspire us every day. We’re proud to support those shaping the next generation through sports, movement, and meaningful connections — whether through iClassPro or iCampPro , our dedicated camp management software introduced in 2019 to simplify registration, staffing, and camper communication for overnight and seasonal camps.

Learn more about our mission and team on our About page .

`Smart Business Decisions & Software to Fuel Your Success`

Running a children's activity center with classes and camps is not easy. It's challenging, whether you're teaching gymnastics, swim, cheer, dance, or any other specialized activity. But it's also rewarding.

That’s why we created tools that reduce and remove boring, repetitive tasks. To help owners and staff focus on what matters most: inspiring children to grow, learn, and achieve more. Not just in sports, but in all things as they explore their talents and build dreams for the future

`Class Management Software Innovations Powering Growth`

Our iClassPro team has been making great strides with features geared toward automation and seamless customer experiences over the last year! ( Read more about iCampPro’s progress here. )

Here are some of the tools the iClassPro Class Management Software team has been working hard to bring to life. These innovations fueled our efforts and helped us rank on the 2025 Inc. 5000 list:

`��Autopilot Workflows to Get More Done`

In 2024, iClassPro supercharged gym and school operations by introducing several new Autopilot Workflows. These workflows are a major step into the world of automation for gyms, swim schools, cheer centers, and dance studios.

The workflows center around powerful communication triggers that eliminate manual, repetitive tasks. They transform daily operations with automation for key operations such as waitlist offers, registration reminders, and drop alerts. This new level of automation allows staff to spend less time on manual follow-ups. Instead, they can focus more on growing enrollments and revenue.

This feature set shows how iClassPro helps customers work more efficiently . It's a key driver behind our recent success.

`�� Integrated Websites for Seamless Experiences`

Managing your online presence and class enrollment is now easier for many iClassPro customers using Integrated Websites .

With this feature, customers get a professionally designed website that syncs directly with iClassPro . No more clunkiness toggling between platforms, no extra hassle—just a seamless customer experience with streamlined business and registration workflows.

In 2024, this integration played a key role in how iClassPro is helping customers scale smarter and earn more business in fewer clicks.

`��QuickBooks on Autopilot Reduces Bookkeeping Stress`

Bookkeeping headaches? Solved. The 2024 launch of QuickBooks on Autopilot was a real time-saver!

The integration connects iClassPro with Intuit’s QuickBooks Online . It saves hours of manual data entry and reduces room for human error. This results in better books, clearer reporting, and less tax-time stress.

Business owners love the simpler workflow. iClassPro's integration helps accountants and bookkeepers save time and make fewer mistakes .

`What's Next for Class Management in 2025?`

We’re proud of the progress, and we’re not slowing down. Our goal is simple: remove manual work so your team can focus on coaching and growth. Autopilot continues to expand to make that possible.

In September 2025, we’ll launch a new game-changing automation,

Autopilot Billing! ��

As the next addition to our Autopilot suite, this toolset will help you automate billing and payment tasks! That means less time wasted behind a desk on a series of steps and more time with students.

Our vision for this project? Helping schools and businesses set it and forget it. We’re working side-by-side with class businesses to fine-tune billing workflows so they can be as hands-off as possible.

Stay tuned to our newsletter and social media accounts to get the latest news and updates!

`Growing Our SaaS Company to Strengthen Your Impact`

From our first corner office with a small team, we have grown steadily. We’re gearing up for a new expansion to our headquarters, expected to open this November!

Our success comes from the hard work put in across the whole company. That includes developers, testing teams, customer success, sales, marketing, education, payments professionals, and management.

We’re always looking for promising team members for our products! If you're passionate about software and helping children’s programs thrive, click here to see what spots are open on our team!

We’re also continuing to grow our product family. In recent years, we have expanded our registration and business software expertise into the summer camp industry.

With iCampPro Camp Management Software, we’re actively serving overnight, summer, and family camps across the United States! The software offers tools for registration, staffing, health management, and more. Learn more about iCampPro here.

`Celebrating Our Community, Customers, & Partnerships`

Building a sense of partnership and community with customers and industry partners is key to our ongoing success.

We’re grateful for the organizations that host engaging events year after year, helping us connect with new customers, learn from peers, and build lasting relationships.

While there are many, some honorable mentions and long-time partners include USA Gymnastics , United States Swim School Association , Varsity , and the Gymnastics Association of Texas .

If you work for a group hosting an event or want to partner with iClassPro, please reach out to our marketing team!

`What Our Customers are Saying About iClassPro`

Our customers inspire us every day with their passion and dedication. Here are just a couple of their stories:

“The customer service, the help, the ease, the expertise is why I love gym management through this program. They really make it as easy as possible so that you can focus on what you need to as a business manager in helping your customers and your clients.”
- Tiffany Mills – Excellence Gymnastics Academy at MCCS Okinawa

“My favorite feature about the program is, I feel like they respond to customer needs, and they’ve really got our back. Also, the support I feel is really great. I think they're the best program out there in the industry and recommend it to everyone I know.”
- Andrew Kline – AquaKids Swim School

Want to hear more? See dozens of additional stories in our YouTube testimonial playlist .

`Looking Forward to What Lies Ahead`

After first joining the Inc. 5000 in 2023 and sustaining our momentum through 2024, we’re honored to once again earn a place on the list in 2025. This recognition isn’t the result of one person’s effort—it’s the outcome of teamwork. From the feedback and loyalty of our incredible customers to the daily commitment of our in-house teams, it truly takes a village to build something this special. We’re excited for what lies ahead!

We can’t wait to continue this journey together!

`Ready to Join Us & Take Your Class Business to the Next Level?`

Our success as an organization depends on helping schools and businesses like yours thrive. Let us show you how we can help you grow and do more with less stress!

Protect Your Customers: Data Security & Software Transition Tips

Wed, 16 Jul 2025 11:15:36 GMT

Protect Your Customers: Data Security & Software Transitions

July 16, 2025

Your customers trust you with their most personal information, from medical details to payment data and more. Protecting that information is part of protecting the privacy of your customers.

Whether you’re switching class management software, training staff, or updating your security processes, this guide will walk you through:

Key data security stats you should know
Security essentials when switching class software
Additional Resources:
Sip & Sit - Q&A with iClassPro's Chief Information Security Officer
10 Easy Wins to protect your data
iClassPro's commitment to keep your data safe

Cybersecurity Awareness

Most gyms, schools and youth activity centers use online tools and cloud-based software daily. However, with great technology comes great responsibility.

3 Key Data Security Statistics You Should Know

�� Human error is the #1 cause of data breaches.
While the exact percentage of data breaches caused by human error is debated, it’s estimated that at least 75% of breaches are due to simple mistakes like weak passwords, improper storage, or accidental sharing.
�� Small to medium businesses are targeted by cybersecurity attacks 4x more than larger ones. (Source: 2025 Verizon Data Breach Investigations Report )
Why? Because large organizations have robust security teams, while smaller ones often lack established security protocols and regular cybersecurity training for their employees.
�� 60% of small businesses close within six months of a severe data breach. (Source: Verizon Business: Is your front door open and unlocked for cyber criminals? )
Between shutdowns, data-ransoming costs, lost trust, legal fees, and penalties—by far, the safest and least costly option is prevention.

�� Switching Class Management Software: Security Essentials

If your business or school is transitioning to a new class management platform—like iClassPro—your data doesn’t just need to switch providers. It needs to move securely and safely.

Discuss Secure Data Migration

Ask directly if the data transfer process keeps your data protected. Encrypted methods of exchanging data using HTTPS secure access points and secured file transfers (SFTP) can help limit access to only trusted team members and software partners.

Ask About Privacy & Compliance

Ask where your data will be stored. The physical location of data storage can impact compliance with privacy laws across state or national lines.

Consider other potential legal requirements related specifically to your organization and its operations. Inquire about compliance with any legal standards related to technology and data management that your organization may be held to. These standards may come from your city, state, or federal government.

Check Into Access Controls & Authentication

Choose software that allows role-based access controls and supports multi-factor authentication (MFA) to prevent unauthorized access to sensitive information such as Personally Identifying Information (PII) or Protected Health Information (PHI).

Understand Data Encryption & Storage Standards

While the exact encryption methods may not be something the provider will share, data should be encrypted both in transit to the database and when stored (at rest) . Also, confirm that the software provider runs regular backups and has strong recovery protocols to avoid data loss or extended downtimes.

Review General Security Practices

Ask for documentation of any policies, practices, and certifications the software company can provide. Then take time to review relevant certifications, privacy policies, data retention practices, and incident response procedures provided.

Plan Staff Awareness & Best Practices Training

A secure software platform isn’t enough by itself— you must also train your staff to use it securely. Incorporating technology training during new employee onboarding and regular team refreshers can prevent common human errors like weak passwords or incorrect system use.

Keeping Data Security Simple: Video + 10 Easy Wins

We know that data security talk can feel and sound intimidating. There’s enough jargon and acronyms and references to make your head spin!

You don’t have to be a technical security guru to keep customer data safe. That’s why we’ve created some great resources to keep the topic of data security simple and easy to digest!

iClassPro's Commitment to Data Security

When choosing a software provider, security should never be an afterthought.

At iClassPro, security is built into everything we do. From continuous training for our employees to software engineering, and even customer support. We recognize that protecting your organization and customer data is just as important as the tools and features we provide to streamline your workflows and daily operations.

That’s why we’re committed to maintaining a strong, transparent, and continuously evolving security program you can rely on. We’ve implemented rigorous internal practices and undergo annual third-party assessments to ensure that we maintain the highest standards in data security.

Why Our Security Practices Matter

As a software partner, we take key elements of data security off your plate , such as:

✅ Ensuring data stored on our platform stays safely encrypted and monitored
✅ Keeping payment information secure behind bank-level digital security protocols

By staying proactive, transparent, and accountable, we’re making sure your data stays secure— so you can focus on what matters most: running your school or business and supporting your community.

Payment Security Standards & Level 1 PCI DSS Certification

Your organization might be familiar with the Payment Card Industry Security Standards Council from their annual merchant self-assessment questionnaires (PCI SAQ). These questionnaires help remind merchants about the best security practices when handling customer card data.

Founded by major credit card brands like Visa, MasterCard, Discover, and American Express, the council creates and maintains a set of technical requirements pertaining to credit card data security.

At a minimum its standards address six goals for any business that handles, processes, or stores credit cards:

Build & Maintain a Secure Network
Protect Cardholder Data
Maintain a Vulnerability Management Program
Implement Strong Access Control Measures
Regularly Monitor and Test Networks
Maintain an Information Security Policies

As a class management software provider that you rely on to securely process payments, iClassPro has volunteered to meet an even higher standard.

Our team has achieved the highest level of compliance as a Level 1 PCI DSS (Payment Card Industry Data Security Standard) certified Payment Facilitator.

This certification involves an annual on-site audit conducted by a certified Qualified Security Assessor (QSA). It evaluates a wide range of controls and procedures to make sure we’re protecting cardholder data and more.

Here are just a few of the areas covered in our regular PCI DSS assessment:

Encryption of data in transit and at rest
Strong authentication and access controls
Employee and contractor background checks
Environment segmentation and separation of duties
Endpoint security and anti-malware protections
Regular penetration testing and vulnerability management
Ongoing third-party risk monitoring

We don’t take this responsibility lightly. We view security as an investment, and it’s one we continue to make.

Beyond Payments: Strong Security & Data Practices at iClassPro

We understand how important it is to protect the families, students, and communities you serve. Your concerns are our concerns. Our commitment to security is not just about compliance; it’s about trust.

Our security standards extend far beyond payment data. To strengthen our already solid foundation, we’re actively adopting the ISO 27001 framework, a globally recognized standard for information security management.

This initiative is helping us refine our practices and evaluate additional certifications, such as SOC 2, to align with the needs and expectations of our growing, global customer base.

In short, we focus on the software security protocols, so you can remain focused on running your class. It’s not a one-and-done achievement—it’s an ongoing process.

Final Thoughts on Keeping Your Class Data Safe

You don't need a full-time IT team to improve your organization’s data security. You just need the right habits, the right software partner, and a little upfront planning. Schools and class-based organizations that prioritize data privacy not only meet legal obligations but also build stronger trust with families and staff.

Looking for a Software Platform that Checks All the Right Boxes?

iClassPro was built with modern organizations in mind, combining robust data security , intuitive workflows , and responsive support into one powerful platform.

Why Swimming Lessons are Essential: Top 10 Benefits Explained

Thu, 26 Jun 2025 12:45:00 GMT

Why Swimming Lessons are Essential: Top 10 Benefits Explained

Updated June 24, 2025 | In Honor of The World's Largest Swimming Lesson

Top 10 Benefits of Swimming Lessons

�� Take Part in the Movement: WLSL 2025

As part of our support for The World’s Largest Swimming Lesson , we encourage swim schools, families, and communities to get involved. This global initiative reminds us that teaching kids how to swim can truly save lives.

��️ June 26, 2025
�� Find an event near you

Help raise awareness, encourage consistent participation in lessons, and ensure more children gain the skills they need to be safe in and around water.

�� Data That Drives Action

Despite the benefits, many children are exiting swim programs too early—before mastering the skills they need. Watch the video below to hear about groundbreaking data that will help your swim school improve retention and build safer communities.

�� A Safer Future Starts in the Water

Every swim lesson is a step toward confidence, resilience, and safety. Whether you’re preparing for WLSL 2025 or simply working to make sure each child leaves your program stronger than they arrived, your work matters deeply.

At iClassPro , we’re proud to support swim schools that make a difference—through organized instruction, passionate educators, and life-changing skills taught one class at a time.

Looking for tools to simplify your operations, manage student progress, or support your team as you grow?

✨ Explore our swim software features to see how iClassPro can support your mission or schedule a demo when the time is right. We’d love to meet you.

Summer Camp Playbook: Plan, Promote, and Profit Like a Pro

Fri, 02 May 2025 14:52:25 GMT

Summer Camp Playbook:
Plan, Promote, and Profit Like a Pro!

May 2, 2025

Still have spots to fill? Whether you're halfway through the enrollment period or simply trying to boost last-minute enrollments, this Summer Camp Playbook will help you fill rosters fast. Learn how to make the most of the camps with expert tips from Stacy Rowe and tools from iClassPro.

Stacy Rowe, owner of Premier Athletics and a longtime iClassPro customer, has mastered the art of building camps that are both high-energy for kids and high-impact for business. In our exclusive Let’s Talk Pro webinar, she shares her top strategies and we've pulled together a few highlights below.

Summer Camps Are a Revenue Boosting Opportunity

Summer isn’t just a break from school! It’s a golden opportunity for your business. With regular class schedules slowing down, parents look for engaging ways to keep their kids active and entertained.

Camps fill the gap well. They offer flexible programs to attract new families, keep current students engaged, and improve your profits.

Revenue benefits to consider:

PRO TIP: Use iClassPro to review which camps still have room and compare with last year’s data. Create flash promotions around your most popular themes or timeframes to boost last-minute signups. Stacy suggests staying aware of trends and adjusting camps to fit parent needs. This includes early start times for working families and half-day options for preschoolers.

Customize Camp Themes

A successful summer starts with enticing themes. Stacy believes every great camp has one thing in common: it captures the imagination of both kids and parents.

Creative ideas that drive excitement and enrollments:

Pop Culture Camps: Tap into the trends including social, movies, TV shows, or viral games. Think “Frozen Adventures,” “Super Mario Obstacle Camp,” or “The Taylor Swift Era.”

Skill-Based Themes: Combine fun with skill development. Camps like “Cartwheel Bootcamp,” “Ninja Warrior Training,” or “Swim Like a Shark” appeal to goal-oriented families.

Themed Dress-Up Days: Add daily costume themes like Pajama Day or Superhero Day to increase the fun factor.

PRO TIP: Adjust existing camp themes based on what’s trending now. Promote them with fresh graphics and limited-time discounts. You can even bundle packages, like “Pick Any 3 Camps and Save,” to boost both commitment and revenue.

On Deck: Your Most Successful All Star Cheer Season Yet!

Thu, 13 Mar 2025 13:27:09 GMT

On Deck: Your Most Successful All Star Cheer Season Yet!

The countdown to the 2025-2026 All Star Cheer season is on! Are you ready to attract top athletes, keep families engaged, and run your smoothest season yet?

Now is the time to set your All Star cheer gym up for success! With the right strategies in place, you can attract new athletes, retain current families, and create an unforgettable season. Let iClassPro guide you in preparing for your All Star cheer season!

This guide highlights essential tips every All Star cheer program needs to prepare for the season ahead. Craft an effective cheer parent packet, from automating registrations to optimizing your website and more. Preparing now will help ensure your program becomes a champion of All Star cheer next season!

Preparing your All Star Packet for 2025-2026

Parents are making decisions about next season NOW. Does your program stand out? Your All Star parent packet isn’t just an informational guide—it’s your gym’s first impression. What will families think when they see yours? Your packet should give families the essential details they need to confidently choose your program. Keep it simple, engaging, and easy to navigate.

Convey the Key Information

Families who are new to All Star Cheer will have questions. Your packet should provide clear answers upfront, so they do not go looking elsewhere. Your All Star parent packet should remove any uncertainties and make choosing your gym a no-brainer.

Engage with Customers Through Automation

Are you using automated emails and texts to nurture leads and encourage sign-ups? A well-planned campaign can keep your cheer gym top-of-mind while guiding families from interest to enrollment.

Send a welcome email to families and potential athletes upon sign-up with Autopilot marketing automation
Share success stories and customer reviews from current athletes and families on your Integrated Website
Provide email and SMS/text reminders about key dates and deadlines
Automate follow-ups to ensure they complete registration

Build a Smart Enrollment Strategy

What if you could fill your All Star cheer roster faster than ever before? Plan ahead so that when your packet is released, your automations take care of the rest.

Tiered Pricing for Early Sign-Ups – Offer incentives for families who register early.
Simple Sign-Up Process – Make sure your sign-up link is visible and easy to complete.
Prioritize Returning Families – Most of your current athletes already know if they are cheering next season, so make their re-enrollment as seamless as possible.

How to Make Your Cheer Gym's Website Stand Out

Your website is often the first impression families have of your gym. Does it showcase the energy and professionalism of your All Star program? With an iClassPro Integrated Website , you can streamline enrollments, showcase your program, and provide an excellent customer experience.

Key Website Essentials

A Strong Online Presence – Ask yourself the following questions: Is your website updated regularly? Does it provide fresh, engaging content? Is it easy to navigate?
Landing Pages for Each Program – Keep it simple yet informative. If you have multiple programs, consider separate landing pages for each one.
Frequent Updates for SEO – Search engines prioritize active websites. Update your site every couple of weeks to stay visible.
Parent Portal Access – Ensure parents can easily find, log in, and manage their athlete’s account.

Branded Mobile App: Stand Out from Your Competition

Is your All Star cheer gym up to the standards of elite-level gyms? Elite gyms run successfully because they implement top-tier solutions! The iClassPro Branded Mobile App helps your gym stay ahead of the competition. It also gives parents and families an effortless experience.

It exudes professionalism and convenience. Your parents and athletes can access schedules, register for classes, and stay connected—all from their phones. Offering a mobile app gives you a competitive advantage and strengthens customer retention.

Private Lessons: Prep for Success

Are you giving families the tools they need to ensure their athletes succeed? Private lessons and personalized training sessions are highly requested and should be part of every successful program.

Use Appointments to schedule 1-on-1 training for tryout prep.
Offer private cheer tryouts for athletes seeking extra opportunities.
Increase revenue by expanding your private lesson offerings.

Automate Your Marketing Communications

What if you never had to worry about following up with families again? Keep your parents and families informed without extra effort! With iClassPro Autopilot , you can automate personalized messages. Use marketing automation to keep parents and families informed about:

Program details
Tryout reminders
Special promotions
Upcoming events

Camps & Events: Think Beyond All Star Cheer Tryouts

Your gym is more than just competition-level teams. It's a year-round destination for cheer excellence. Camps, clinics, and events play a huge role in athlete development and keep your revenue flowing. With iClassPro’s Camps & Events feature , you can:

Promote summer camps, choreography clinics, and skill-building workshops
Streamline registration and payments
Maximize attendance and revenue

Set Your All Star Cheer Gym Up for Success!

Do you have everything you need to make this your most organized, efficient, and successful season yet? iClassPro solutions offer a smooth registration process, automated marketing, and a professional website and mobile app. These tools help you stay ahead of the competition while providing a great experience for athletes and their families.

Start preparing now for a winning season! Explore how iClassPro can elevate your All Star Cheer program.

Simplify Private Lesson Scheduling with Appointments

Fri, 28 Feb 2025 14:01:38 GMT

Simplify Private Lesson Scheduling with Appointments

Updated February 28, 2025

Struggling with last-minute cancellations, scheduling chaos, or double bookings? You're not alone. Businesses like yours have booked over 323,000 private lessons using iClassPro Appointments, streamlining scheduling and improving overall customer experience.

Students and athletes need flexible scheduling. They want options for specific dates and times. You also need to make sure your staff schedules do not overlap. Additionally, you must handle cancellations and rescheduling requests. The iClassPro Appointments feature improves the customers' experience with simplified scheduling software for private lessons and other appointments.

Whether your business focuses on gymnastics, All Star cheer, Swim, or Dance, iClassPro Appointments feature simplifies private lesson scheduling. Trusted by industry professionals, helping coaches and instructors stay organized and work more efficiently.

Nine Key Benefits of Using iClassPro’s Appointments Feature

Why Coaches and Owners Rely On iClassPro Appointments

Coaches and business owners trust iClassPro’s Appointments to elevate the scheduling of private lessons and other appointment offerings. iClassPro offers great business management software, excellent customer support, and is easily the top choice for easily managing appointments.

For owners and coaches, we offer the flexibility to manage private lessons and appointments, keeping your staff schedules organized.

From the first time a coach logs into the system, iClassPro makes things easy. Its enrollment and scheduling tools help manage busy schedules. The customer communication and reporting tools also create a smooth experience for everyone involved.

Whether you’re looking to improve student retention, increase revenue for your gym, club, school, studio, and coaches, or simply make scheduling a breeze, iClassPro’s Appointments feature supports business growth and operational efficiency.

Start Using the iClassPro Appointments Feature Today!

Are you ready to simplify the process of scheduling and managing private lessons? We can help you create a smooth experience for your customers. Whether you run gymnastics, cheer, swim, or dance programs, our solution makes private lesson scheduling effortless!

At iClassPro, our goal is to help you do more of what moves you . If you have any questions, don’t hesitate to reach out to a customer support at support@iclasspro.com or 1.877.554.6776 .

Appointments are included on the iClasssPro Elite and Premium Plans. Get started today by accessing our Knowledgebase and Education Corner directly from the Welcome Page in your iClassPro application.

Streamline Makeup Class Management with Autopilot Expire Makeup Token Workflow

Mon, 27 Jan 2025 14:12:17 GMT

Streamline Makeup Class Management with Autopilot: Expire Makeup Tokens Workflow

At iClassPro, we’re all about simplifying the complexities of running gymnastics clubs, cheer gyms, swim schools, dance studios, and other class-based businesses. That’s why we’re thrilled to introduce the newest Autopilot workflow: Expire Makeup Tokens! This feature is set to redefine how you handle makeup classes, and the unused tokens associated with those classes while reducing administrative overhead for your staff. Let’s dive into how this powerful addition can enhance your day-to-day operations and optimize your workflows.

What are Makeup Tokens?

Makeup Tokens provide a way for you to approve students for a makeup class by issuing them a token that can be exchanged for a makeup class type enrollment.

Why Expire Makeup Tokens?

If you’ve ever faced the headache of manually managing Makeup Tokens for students who’ve missed class, therefore earned a makeup token, but later dropped their enrollment(s), you’re not alone. These lingering tokens often become a source of confusion and inefficiency, especially when returning students try to redeem them for previous enrollments that no longer align with your policies.

The new Expire Makeup Tokens workflow solves this problem by automatically expiring Makeup Tokens for students without any current or future class enrollments. By setting these tokens to expire a specified number of days after an enrollment is dropped, this workflow eliminates the manual work for your staff and ensures your policies are enforced seamlessly. This approach is a clear step toward better workflow optimization and streamlining operations.

How Does It Work?

This workflow is designed to be as intuitive and efficient as possible.

Here’s how it operates:

Trigger: Once enabled, the workflow activates when a student’s enrollment is dropped.
Waiting Period: The system waits for the specified number of days (determined by your organization).
Verification: At the end of the waiting period, the system checks if the student has any current or future class enrollments.
Expiration: If no enrollments are found, the system automatically sets the expiration date for all linked Makeup Tokens to the current date.

Unlike other Autopilot workflows, this feature operates silently in the background. There are no notifications or communications sent to the customer. It’s a simple, automated process that keeps things moving without disruption, enhancing user journeys for staff and students alike.

4 Key Benefits You’ll Love

How to Enable the Expire Makeup Tokens Workflow

Enabling this feature is straightforward and can be done directly from your Autopilot page.

Here’s how:

Navigate to the Autopilot page: Click Autopilot > Autopilot Workflows
Add the workflow: Click Add a Workflow > Click Expire Makeup Tokens
Customize the waiting period: Be sure it aligns with your policies (e.g., 7 days, 14 days, etc.).
Enable the workflow: You’re all set!

It’s important to note that this workflow only applies to enrollments dropped after the workflow is activated. It will not retroactively apply to previously dropped enrollments.

Explore the interactive walk through below for a guided demo:

What About Existing Settings?

While this update doesn’t add new settings for Makeup Tokens, it’s essential to understand how it interacts with your current setup:

Any existing expiration dates for Makeup Tokens may be overridden if the workflow determines that the student has no active or future enrollments.
We recommend updating your policies to reflect this automated process. For example, include a note stating that unused Makeup Tokens will automatically expire a certain number of days after a class enrollment is dropped.
Once you’ve updated your policy, families will need to read and accept the new version, ensuring everyone is on the same page.

Best Practices for a Smooth Transition

To maximize the benefits of this workflow, here are a few tips:

Communicate Clearly: Update your policies and inform families of the changes. Transparency is key to maintaining trust.

Customize Thoughtfully: Choose a waiting period that balances fairness for families with the need to reduce inactive tokens.

Monitor Initial Implementation: Keep an eye on the workflow during its early days to ensure it’s operating as expected.

Why iClassPro’s Autopilot Features Make a Difference

The Expire Makeup Tokens workflow is just one example of how our Autopilot suite empowers businesses like yours. By automating repetitive tasks, Autopilot frees up your time, reduces errors, and helps you focus on what you do best—inspiring and educating students.

From managing enrollments to streamlining communication, Autopilot is designed to adapt to your unique needs. With workflow optimization at the heart of Autopilot, we’re committed to helping you streamline operations and deliver exceptional user journeys for both staff and students.

Get Started Today

At iClassPro, we’re not just a software provider—we’re your partner in success. With tools like the Expire Makeup Tokens workflow, we’re here to help you simplify, streamline, and shine. Let’s keep making class management easier, together!

Revolutionize Your Business with the Autopilot Party Follow-Up Workflow

Wed, 22 Jan 2025 15:27:23 GMT

Revolutionize Your Business with the Automated Autopilot Party Follow-Up Workflow

Throwing a memorable party at your gym, club, school, or studio is just the beginning of building a lasting relationship with your customers. The key to turning a one-time celebration into a long-term connection lies in workflow optimization. With the introduction of iClassPro’s new Autopilot Workflow for Party Follow-Ups, you can now streamline operations, combining top-notch customer service with a smart marketing strategy. Let’s explore how this innovative feature enhances user journeys and boosts your business.

What Is the Party Follow-Up Workflow?

Prior to launching this new workflow, following up with customers after a party could be a time-consuming manual process. Staff must search through the PARTIES page or external records to track recent events and reach out to parents. The new Autopilot Workflow eliminates this inefficiency by automating the entire process. Once enabled, the workflow sends a follow-up communication—via email, SMS, or push notification to the mobile app—to parents a specified number of days after their event.

This workflow is configured and managed through the Office Portal, where you can customize communication templates and fine-tune settings to match your brand’s tone and messaging.

5 Ways Party Follow-Ups Boost Business

Following up after a party isn’t just good manners—it’s a powerful marketing opportunity. Here are five ways this Workflow Optimization supports your business growth:

From Manual to Magical: The Benefits of Automation

Automating your party follow-ups not only saves time but also ensures consistency. Here’s how the new Autopilot Workflow makes life easier for gym, club, school, and studio owners and staff:

Time Savings: Manual follow-ups require staff to juggle multiple tasks and databases. Automation eliminates this burden, freeing up your team to focus on enhancing the customer experience.

Consistency and Reliability: With Autopilot, you never miss a follow-up. Scheduled communications go out like clockwork, maintaining a professional and dependable brand image.

Customization Options: The workflow includes new email, SMS, and push notification templates that you can customize to reflect your brand’s personality. Whether your tone is energetic or innovative, the templates can be tailored to fit.

Scalability: Whether you’re hosting a handful of parties each month or dozens, the Autopilot Workflow adapts to your needs without additional effort.

How to Get Started with the Party Follow-Up Workflow

Enabling the Party Follow-Up Workflow is simple and intuitive. Here’s a step-by-step guide:

Log in to the Office Portal
Navigate to the Autopilot communications template settings: SETTINGS > SETUP > GENERAL SETTINGS > COMMUNICATION TEMPLATES > AUTOPILOT
Customize templates: Review and personalize the email, SMS, and push notification templates to align with your branding.
Navigate to Autopilot: Click Autopilot > Autopilot Workflows
Add the workflow: Click Add a Workflow > Click Party Follow-up
Enable the workflow: Turn on the Party Follow-Up Workflow and specify the timing for follow-up communications (e.g., 2 days post-party).

Turning Celebrations into Opportunities

The new Autopilot Party Follow-Up Workflow is more than just a tool for customer service; it’s a gateway to workflow optimization, streamlining operations, and elevating user journeys. By automating this essential task, you’re not only enhancing your efficiency but also creating a consistent and professional brand presence.

Ready to make every celebration count? Enable the Autopilot Party Follow-Up Workflow today and watch your customer relationships and revenue soar. At iClassPro, we’re here to help you work smarter, not harder, so you can focus on what truly matters—delighting your customers and growing your business.

Take the Next Step!

Automating your party follow-ups is just the beginning of building lasting customer relationships. With the Party Follow-Up Workflow, you’ll save time, boost engagement, and grow your business effortlessly.

Maximize Efficiency and Revenue with Autopilot Waitlist Automation Workflow

Mon, 13 Jan 2025 15:57:54 GMT

Maximize Efficiency and Revenue with iClassPro’s Autopilot Waitlist Automation

For busy gymnastics clubs, cheer gyms, swim schools, dance studios, and other class-based businesses, managing waitlists is a time-consuming yet crucial task. Waitlists ensure that every available spot in a class is filled, maximizing revenue and keeping classes vibrant and engaging. However, manually monitoring and managing waitlists can be overwhelming for staff, especially as your enrollment grows.

That’s where iClassPro’s new "Send Waitlist Offer" Autopilot workflow steps in to streamline operations. This innovative new feature within iClassPro automates the entire waitlist process, from monitoring dropped enrollments to filling open spots with eager students, freeing up your staff to focus on what they do best: delivering exceptional experiences.

What Is Autopilot Waitlist Automation?

Waitlist Automation refers to the process of using software technology to handle the tasks associated with managing waitlists. Traditionally, these tasks require staff to:

Monitor class enrollment changes.
Identify students on the waitlist.
Contact families to offer available spots.
Process the transition from waitlist to active enrollment.

With iClassPro’s "Send Waitlist Offer" Autopilot workflow, these steps are streamlined and automated. By eliminating manual intervention, you can reduce human error, save time, and ensure no opportunity for revenue is missed. This level of workflow optimization transforms how your gymnastics club, cheer gym, swim school, or dance studio operates.

Four Key Benefits of iClassPro’s Waitlist Automation for Gyms, Clubs, Schools, and Studios

How the "Send Waitlist Offer" Workflow Works

Event-Driven Triggers

The workflow is triggered by an event, such as a class spot opening due to a dropped enrollment. Once triggered, the system checks for waitlisted students who qualify to fill the spot. Communication is then sent to these families, offering them the opportunity to enroll.

Customizable Communication Options

The offer notification can be sent via email, SMS, or push notification, depending on your setup. The message includes a time-sensitive link for parents to respond, allowing them to:

Accept the spot and complete the enrollment.
Decline the offer but remain on the waitlist.
Decline and remove their child from the waitlist.

Scheduled Workflows

In addition to event-driven triggers, you can configure the workflow to run at specific times to catch openings caused by non-traditional methods. This ensures no opportunity is missed.

Prioritization Rules

The system uses prioritization rules to determine the order of offers. Certain students can be assigned to priority groups, such as siblings of current students or those with early enrollment dates. If students are not assigned to a priority group, they are ranked based on their waitlist request date and start availability.

Setting Up Waitlist Automation in iClassPro for your Gym, Club, School, or Studio

Class-Specific Autopilot Settings

Unlike other Autopilot workflows, the "Send Waitlist Offer" feature requires additional setup within each class. A new "Autopilot Settings" area allows staff to:

Enable or disable the workflow for individual classes.
Define how waitlist offers are handled for students who do not meet class requirements.

This flexibility means you can tailor the workflow to fit the needs of each class.

Bulk Updates

For businesses with multiple classes, the Class Quick Edit tool allows you to update settings in bulk, saving time and ensuring consistency.

Communication Templates

A customizable "Waitlist Offer" template lets you design messages that align with your brand’s tone and style. Templates can be updated under SETTINGS > SETUP > GENERAL SETTINGS > COMMUNICATION TEMPLATES > "Autopilot".

Visibility and Reporting

Several areas of the Office Portal have been updated to enhance visibility:

An "Offering" indicator appears beside waitlist enrollments with pending offers.
The Waitlist Report (CLA-21) has been updated to reflect the status of sent offers.

These updates ensure your team stays informed about the workflow’s progress.

Real-World Applications

Let’s explore how this feature can transform your operations:

Scenario 1: A Parent Drops Enrollment

When a parent drops their child from a class and a staff member approves the drop request, the workflow detects the opening and identifies waitlisted students. Within minutes, an offer is sent to the next eligible student’s family, ensuring the spot doesn’t remain vacant for long.

Scenario 2: High-Demand Classes

For popular classes with extensive waitlists, the automation ensures fair and efficient handling of enrollments. Priority groups, such as advanced students or siblings of current enrollees, receive first consideration, fostering loyalty among families.

Scenario 3: Flexible Staff Management

By automating the waitlist process, staff can reallocate their time to focus on program development, marketing efforts, or personalized customer interactions. This improved efficiency boosts morale and productivity.

Why Choose iClassPro for Waitlist Automation?

At iClassPro, we understand the unique challenges faced by class-based businesses. Our software is designed with your needs in mind, delivering solutions that are:

Driven by a passion for helping your business thrive.
Intuitive and easy to use, minimizing the learning curve.
Always evolving based on customer feedback.
Focused on solving real-world challenges.
Packed with cutting-edge features to keep you ahead.

The "Send Waitlist Offer" Autopilot workflow is a practical and impactful tool to simplify your operations, streamline user journeys, and maximize revenue.

Ready to Transform Your Waitlist Management?

With iClassPro’s Waitlist Automation, you can bid farewell to tedious manual processes and hello to streamlined efficiency. Don’t let open spots linger—empower your team, delight your customers, and keep your classes full.

Explore iClassPro Autopilot Features to learn more or schedule a demo today to see the difference firsthand!

The Power of Customer Reviews and Testimonials for your Organization

Thu, 05 Dec 2024 15:19:29 GMT

The Power of Customer Reviews and Testimonials for your Gymnastics Club, Cheer Gym, Swim School, and Dance Studio

December 5, 2024

In the competitive landscape of children’s activity centers, gymnastics clubs, cheer gyms, swim schools, and dance studios, customer reviews have become an invaluable resource. Not only do they build credibility, but they also guide potential clients in decision-making. Integrating these testimonials on your Integrated Website is essential for customer engagement and serves as a strategic tool for search engine optimization (SEO). iClassPro’s Integrated Websites for clubs, gyms, schools, and studios allows businesses to effectively display and leverage testimonials to enhance both operational efficiency and customer satisfaction at your club, gym, school, or studio.

The Significance of Business Reviews

In today’s digital age, nearly every consumer's decision is influenced by online reviews. Research shows that 77% of shoppers rely on customer feedback when making purchasing decisions, while nearly 92% trust recommendations from others. To create a strong reputation and convert visitors into loyal customers, here’s how reviews contribute to success:

Trust Threshold: On average, users read ten online reviews before trusting a business.
Enhanced Visibility: Reviews can improve your visibility on platforms like Google My Business, Yelp, and Facebook.
Impact on Sales: Consistently positive reviews can boost credibility, supporting marketing efforts and increasing sales.

With iClassPro’s Integrated Website feature, your business can seamlessly incorporate reviews and testimonials, ensuring visitors find authentic feedback for your club, gym, school, or studio right where they’re researching your services.

How to Capture and Encourage Customer Testimonials

Collecting testimonials doesn’t have to be a challenge if you use a few strategies:

The SEO Benefits of Business Reviews

Beyond influencing customer behavior, reviews play a vital role in SEO, enhancing your business’s online visibility and credibility. Here’s how:

Higher Search Rankings : Positive reviews signal quality to search engines, helping to improve search rankings.
Increased Trust and Conversion Rates : High ratings and well-crafted testimonials boost customer trust, increasing the likelihood of conversions.
Enhanced Brand Awareness : Featuring reviews on your website boosts recognition and credibility, reinforcing your brand in the eyes of potential clients.
Valuable Customer Insights : Reviews offer insights into customer needs and preferences, enabling you to refine your services for a better customer experience.

With iClassPro’s Integrated Website feature, you can strategically place testimonials to boost SEO, ensuring that your site is not only customer-friendly but also optimized for search engines.

Designing a Customer Engagement Strategy

An effective customer engagement strategy involves more than collecting reviews—it’s about creating a comprehensive experience that resonates with potential clients. By incorporating the following components, you can create an engagement strategy that drives satisfaction and retention:

Customer Satisfaction and Feedback Analysis

iClassPro’s Integrated Website feature allows businesses to highlight customer feedback and identify patterns in satisfaction or dissatisfaction. By analyzing trends, you can enhance the service quality of your club, gym, school, or studio and respond to customer needs more effectively. This structured approach not only builds trust but also showcases the ways your business actively uses feedback to improve.

Operational Efficiency and Workflow

Operational efficiency is essential, especially in service-based businesses. Reviews often provide insights into the ease of booking, transaction speed, and service quality. iClassPro’s Integrated Website feature makes it easy to present operational improvements, displaying real-time information like class availability and simplifying the booking process. As customers encounter a more efficient and seamless experience, their reviews will reflect these positive changes.

Employee Performance and Customer Interaction

Customer interactions with employees can significantly impact overall satisfaction. Reviews that highlight positive interactions reinforce the quality of service your team provides, while those with suggestions offer growth opportunities. Through iClassPro’s website, you can showcase employee photos and bios, making the experience more personalized for clients. Encouraging staff to build strong client relationships fosters positive feedback and increases brand loyalty.

Product or Service Quality

High-quality services are often the cornerstone of customer satisfaction for your club, gym, school, or studio. By integrating product information and testimonials directly on your website, iClassPro’s feature enables businesses to highlight what they do best, whether it’s varied activities, safety measures, or unique programs. This transparency builds trust, encouraging customers to leave satisfaction-driven reviews and motivating new clients to engage.

Responding to Negative Reviews and Conflict Resolution

Negative reviews, though challenging, offer valuable insights into customer experiences. Responding constructively and promptly can turn dissatisfied clients into loyal customers. With iClassPro's Integrated Website feature, you can include a dedicated FAQ or response section, where common questions and concerns are addressed proactively. This approach helps mitigate negative feedback and fosters a transparent, engaged online presence that appeals to potential clients.

Showcasing Testimonials on Your Integrated Website

Once you have gathered customer testimonials, strategically displaying them on your website can maximize their impact. Here are some ideal placements:

Homepage : As the most visited page, placing testimonials here ensures they are highly visible and influential.
Sidebars : Using sidebars keeps testimonials accessible as users navigate your site, reinforcing positive feedback.
Dedicated Testimonial Page : A dedicated page allows you to house all testimonials, creating a resource for prospective clients and encouraging more reviews.

Effectively Implementing Testimonials on Your Integrated Website

Incorporating testimonials in different formats keeps your website engaging and fresh. Here are a few ways iClassPro’s Integrated Website feature supports effective testimonial display:

Sliders : Use testimonial sliders on your homepage or service pages for an engaging and interactive display.
Widgets : Testimonial widgets can automatically pull in recent reviews, keeping your site updated with fresh feedback.
Video Testimonials : Highlight video testimonials for a more personal, authentic connection with potential clients.

By diversifying testimonial formats, you create a dynamic website experience that builds credibility and enhances your online presence.

Testimonials for Children’s Activity Centers: Sample Reviews

For children’s activity centers, customer testimonials often highlight the positive experiences of both children and parents. Featuring these on your iClassPro website can enhance your reputation and boost SEO by incorporating keywords related to your services. Here are some examples:

Final Thoughts: Building Credibility with iClassPro’s Integrated Website Feature

Customer reviews and testimonials are essential for building a trustworthy brand. They influence potential clients and provide valuable insights into operational strengths and areas for improvement. By using iClassPro’s Integrated Website feature, you can strategically showcase reviews, enhance customer engagement, and create an SEO-friendly website that highlights your commitment to quality.

Integrating reviews into your website makes them more accessible, ensuring that visitors feel confident in choosing your business. With these tools, you can transform feedback into a powerful asset that drives growth, builds loyalty, and solidifies your brand as a top choice in children’s activity services.

Ready to get started on an Integrated Website for your Club, Gym, School, or Studio?

Let’s create something remarkable that elevates your gymnastics club, cheer gym, swim school, or dance studio today!

This feature is available to all iClassPro customers on our Premium or Enterprise Plan.

7 Security Tips to Help Avoid Holiday Scams

Tue, 19 Nov 2024 15:51:06 GMT

Protect your Club, Gym, School, or Studio from Holiday Scams!

Published: November 19, 2024 | Updated: December 11, 2025

Happy Holidays! Running your club, gym, school, or studio means keeping your families' and students' information safe and we've got an entire team dedicated to just that! Not every organization has a specialized cyber security team on their side. So we've put together this article to help with fraud prevention and avoiding any extra holiday stress caused by scams.

Whether it's your business or personal security, these tips will help you stay one step ahead of scammers and keep your operation safe all season long.

Top 7 Social & Online Security Best Practices for Club, Gym, School, or Studio

These tips are good to follow year-round, but during the holidays, we tend to see holiday scams that tap into the seasonal rush and confusion tend to skyrocket. It becomes critically important to stay vigilant about personal and business security this time of year.

How to Know When iClassPro is Really Calling

Any person or organization can fall victim to social engineering, often through someone impersonating a trusted individual or business affiliate. As your trusted class management software provider–if you get a call claiming to be from iClassPro asking for sensitive information, or one that seems suspicious in any way, here are some steps you can take to verify the identity of the caller:

Check the Caller ID

Check the caller ID for any incoming call. If it’s not from a known iClassPro number, you should be suspicious. However, keep in mind that Caller ID can be spoofed. This check alone does not necessarily prove who the call is from.

Offer to Call Back

If the Caller ID check shows it’s us but you’re still suspicious, tell the caller that you’re busy and will call right back. Disconnect the call and dial the official phone number on our website or in your contacts. This way, you can verify you’re contacting a legitimate representative when they answer the phone.

Ask to Do an Email Verification

If you’re still suspicious, ask the representative to send you an email. Check the end of the email address to make sure it's coming from our website (iclasspro.com). Then send a separate email to that email address with a secret word or phrase and ask the agent to confirm it over the phone. Scammers may be able to send an email that looks like it’s from us, but they will not be able to receive a fresh email that you send directly to us.

Verify Account Details

A legitimate representative should be able to verify details about your account that a scammer would not have access to. Details could be about recent interactions with our team members, subscription info, or specifics about your account setup or registrations.

Never Share Sensitive Financial Info Over the Phone

Our team will never ask for sensitive financial information over the phone. A call requesting you to provide a full bank account or credit card number is a major red flag.

Report Suspicious Activity Back to Us

If you receive a suspicious call or email claiming to be from our team that just doesn’t feel right, feel free to report it to us by emailing support@iclasspro.com. We will promptly investigate. By doing so, you may be protecting yourself and others from a holiday scam.

Listen to your instincts and follow these tips to protect your sensitive information.

Our representatives will always encourage security best practices. If anyone gives you a hard time about a quick verification step, you’re most likely dealing with a scammer.

Help Others Stay Safe and Secure this Holiday Season!

It’s easy to let your guard down around the busy holiday season. Don’t let your team, friends, or family fall victim to a holiday scammer! Share our email, social media, and phishing scam best practices with them by forwarding this article in an email, text message or by sharing it on social media!

Autopilot Workflow Automations for Your Gym, Club, School, or Studio

Thu, 14 Nov 2024 14:48:57 GMT

Introducing Four New Autopilot Workflows For Gyms, Clubs, Schools, and Studios

Updated December 19, 2024

Jingle All The Way to Automation Today!

With the holiday season fast approaching, it’s the perfect time to spread a little cheer and take advantage of iClassPro’s newest Autopilot workflow releases. These automations are designed for workflow optimization, streamlining operations for business owners of gymnastics clubs, All Star cheer gyms, learn-to-swim schools, and dance studios. With our task scheduling and email automation features, you can focus on what matters most—helping students and families feel welcome and supported.

Our new Autopilot workflows will improve process efficiency so you’ll have more time to enjoy the season. Let iClassPro work behind the scenes, boosting team productivity for your club, gym, school, or studio, and delivering marketing messages at the right time with marketing automation. Read on to see how iClassPro’s holiday magic can optimize operations and bring lasting benefits into the New Year!

Filling Spots Without the Fuss

The holidays are a busy time, and full classes bring peace of mind. The Send Waitlist Offer Workflow automatically offers open slots to the next student or athlete in line—eliminating manual calls and emails. This Autopilot workflow manages waitlists for clubs, gyms, schools, and studios, optimizing resource usage and keeps waitlists moving, reducing missed opportunities and allowing staff to focus on building relationships with new and existing students and families.

Get started with Waitlist Automation today!

A Jolly Tidy-Up

When a student drops a class, active Makeup Tokens can add complexity if or when the student returns to class. When an enrollment is dropped, that event triggers our Expire Makeup Tokens for Dropped Enrollment workflow, automatically expiring unused tokens to streamline operations and keep your club, gym, school, or studio system clean and up-to-date. This boosts process efficiency and eliminates manual tracking, so your team can focus on creating memorable experiences.

Learn how it works to automatically expire makeup tokens.

Keeping the Celebration Going

Party follow-ups are a great way to keep clients engaged, and our Autopilot Party Follow-up workflow automates this task. Whether it’s a thank-you message, a reminder to rebook, or a feedback survey, email automation for clubs, gyms, schools, or studios keep your business fresh in clients’ minds. Customize your follow-up sequence to stay connected and build loyalty—boosting the user journey for long-term engagement.

See Party Follow-up in action!

Enrollment Reminder: Welcoming Families with Holiday Cheer

The holiday season is a great time for new class enrollments, and what better way to welcome students to class than with a personalized welcome note! This new workflow gives you the opportunity to send a virtual handshake, establishing trust from the get-go. Your team will no longer have to manually call or email each new family, giving them more time to focus on in-person interactions and building positive customer relationships. Plus, this automated message can include links to helpful resources, arrival instructions, or any seasonal information your new customers might appreciate—like closures, holiday events, or special holiday hours. With this workflow, you’re delivering the best kind of Christmas gift: a streamlined process that makes families feel part of your community.

The Value of Automated Reminders and Customer Communications

Automating customer communications brings immense value to gymnastics clubs, cheer gyms, swim schools, and dance studios by enhancing engagement and ensuring timely, relevant interactions. One of the primary benefits is the ability to deliver personalized messages at scale, which is crucial during the busy holiday season. With automated processes, you can segment your audience and tailor communications based on specific needs, preferences, and behaviors. For instance, new families can receive welcome messages that provide essential information about classes, while returning students can receive reminders about upcoming sessions or special events. This targeted approach fosters a sense of connection and community, making customers feel valued and engaged.

Moreover, automation reduces the risk of human error and ensures important communication does not fall through the cracks. Automated reminders for payments, class schedules, or special promotions help keep everyone informed, improving attendance rates and overall satisfaction. As your staff spends less time on repetitive tasks like sending emails and text messages, they can dedicate more time to building relationships with families and students, ultimately enhancing the overall customer experience. This shift not only boosts team productivity but also cultivates loyalty and retention, as customers appreciate the consistent and thoughtful interactions. By embracing automation in customer communications, your club, gym, school, or studio can thrive during the holidays and beyond, transforming casual participants into lifelong members.

Experience the Magic of New Automated Workflows for Your Club, Gym, School, or Studio with iClassPro’s Autopilot Workflows

At iClassPro, we believe that saving time on repetitive tasks enhances team productivity for clubs, gyms, schools, and studios and strengthens connections with customers. Our four new workflows—Send Waitlist Offer, Expire Makeup Tokens for Dropped Enrollment, Party Follow-up, and Enrollment Reminder—are designed to streamline operations, foster relationships, and make the busy holiday season stress-free with easy task scheduling and automated reminders.

Explore Even More Workflows for Your Club, Gym, School, or Studio

Christmas may have come early at iClassPro with our four new Autopilot workflows, but the excitement doesn't stop here! While the Send Waitlist Offer, Expire Makeup Tokens for Dropped Enrollment, Party Follow-up, and Enrollment Reminder workflows bring significant benefits to your operations, they are just the tip of the iceberg. iClassPro offers a comprehensive suite of Autopilot workflow automations designed to streamline every aspect of your business. From improving task scheduling to enhancing marketing email automation for clubs, gyms, schools, and studios, our additional workflows provide even more opportunities to optimize your processes and elevate customer experiences.

By exploring our entire Autopilot workflow offering, you can find specialized workflows tailored to unique needs, whether it's automating billing reminders, streamlining class registrations, or facilitating communication. Each workflow is crafted to not only save time but also to enhance process efficiency, allowing you to maintain a high standard of service while reducing manual workloads. As you prepare for the busy months ahead, consider how our automated reminders and marketing automation for clubs, gyms, schools, and studios can support your goals, ensuring you have the resources and energy to focus on what truly matters.

We understand that running a gymnastics club, cheer gym, swim school, or dance studio comes with its challenges, especially during the hectic holiday season. That's why we invite you to discover the full range of workflows available at iClassPro's Autopilot page. By tapping into these powerful workflows, you'll be well-equipped to handle the demands of your growing business, enhance team productivity through the user journey, and build lasting relationships with your clients.

Whether you're interested in our newest features or looking to explore existing ones, there's always something to help your club, gym, school, or studio thrive. Don’t miss out on the chance to unlock the full potential of iClassPro’s Autopilot features!

The holiday season is here at iClassPro , and there’s even more in store! Follow us on Facebook to be registered for a chance to win an iPad giveaway for your organization!

Autopilot Workflows are available to all iClassPro customers.

Boost Your Business with an SEO-Optimized Integrated Website Solution

Thu, 07 Nov 2024 18:02:04 GMT

Mastering SEO For Your Club, Gym, School, or Studio Website

November 7, 2024

What You Need To Know about a Website's SEO

When you invest in a new website for your gymnastics club, cheer gym, swim school or dance studio, SEO is often top of mind. You might wonder, "How will this change impact my site's SEO?" or "Will my hard-earned ranking take a hit?" At iClassPro, these are questions we hear often from children's activity centers, and it’s great to be asking them. However, understanding what SEO is—and isn’t—can empower you to see where you stand and how to make the most of your new site.

What Exactly is SEO?

At its core, Search Engine Optimization (SEO) is about optimizing your site so it shows up in organic (unpaid) search results. In a nutshell, it means making your website the best possible result for the keywords people are searching for. But SEO has evolved dramatically from the days when simply repeating keywords could get you ranked. Today, it’s about quality, relevance, and delivering a great user experience.

The Big Secret to SEO: Be the Best Answer

Search engines, especially Google, have a mission: they want to provide users with the best possible answers to their questions. To be the best answer, check out the pages that rank above you and analyze why they might be outperforming you. This could involve examining their content depth, structure, or user-friendliness. It’s a straightforward concept, but it requires understanding your competition and taking steps to improve where it counts.

Setting You Up for SEO Success

Our Integrated Website solution for clubs, gyms, schools, and studios gives you a solid foundation for SEO. We handle essentials like:

Setting up page titles, meta descriptions, and alternative text for your images
Creating a clear URL structure
Ensuring your site is indexable by search engines

To master your website’s SEO, the iClassPro Integrated Website solution provides more than just technical SEO setup for your club, gym, school, and studio. It’s designed to boost your online visibility while simplifying content updates, letting you take charge of SEO without extensive expertise.

iClassPro Integrated Websites includes mobile-friendly designs, a drag-and-drop editor, and integrated registration and payment features through the Customer Portal —all of which enhance user experience and contribute to SEO. By supporting optimized page titles, meta descriptions, and URL structures, our system helps your business achieve a strong foundation and attract your ideal audience.

With these foundations, your site is technically optimized to rank. But SEO isn’t just about technical specs—it’s also about the ongoing improvements and updates you bring to the content.

Your Role: Keeping Content Fresh and Relevant

With our Integrated Website solution, you have the tools to make updates and improvements to your site’s SEO. By updating your blog, adjusting holiday hours, posting relevant news, and connecting on social media, you can drive new traffic and keep your content current. Google rewards sites that actively offer fresh, valuable content.

The Importance of Keywords and User Intent

Understanding which keywords to target is crucial. But remember, SEO today is more about user intent—or why people search for specific terms. Google and other search engines aim to provide results that meet a searcher's needs as accurately as possible. When optimizing your site, think about what someone looking for your services might really want to know. This may mean targeting broader, long-tail keywords or phrases that describe specific user questions rather than just individual terms. For example, instead of just “gymnastics classes,” a more refined keyword might be “affordable gymnastics classes for kids.” The same is true if you are operating a cheer gym, swim school, or dance studio. This approach aligns with how users are increasingly searching, which can help you capture high-intent traffic and reach your ideal audience.

Building Quality Content that Engages

SEO isn’t just about putting the right words in the right places—it’s also about creating high-quality, engaging content that visitors find valuable. This could mean adding detailed FAQs that answer common customer questions, writing informative blogs that highlight industry trends, or sharing success stories that resonate with potential clients. When you provide valuable information about your club, gym, school, or studio, visitors stay on your site longer, engage with your content, and may be more likely to share it. Google notices these positive signals and rewards sites that offer a great user experience, which can contribute to better rankings.

User Experience: More Than Just Design

A well-optimized site isn't just about what’s visible to search engines; it’s also about providing an excellent user experience. Page load speed, mobile responsiveness, and an intuitive navigation structure are all key factors. If users have a positive experience—quickly finding what they need without obstacles—they’re more likely to stay on your site, return, and convert into clients. Google also considers user experience signals, such as bounce rate and time on page, in its rankings. Make sure your site design and functionality make it easy for users to engage with your content and take the next step.

Leveraging Local SEO for Increased Visibility

For many businesses, especially those that operate locally, focusing on local SEO is essential. Claiming and optimizing your Google My Business listing can help increase visibility when people in your area search for services like gymnastics classes, swim lessons, dance classes, or All Star cheer teams. Be sure to include your location in key spots on your website, such as the homepage and contact page, and consider creating location-based content. Local SEO also involves managing your reviews and ratings, as positive reviews help build credibility. This is especially useful for smaller businesses competing with larger ones in the same field. If a customer searches “gymnastics classes near me,” having a strong local SEO strategy will increase the chance of appearing in those local results.

Monitoring Your Site’s Performance

If you experience a dip in traffic, there are ways to troubleshoot without panicking:

SEO for your Gymnastics Club, Cheer Gym, Swim School, or Dance Studio is an Ongoing Effort

We’ve set up a strong base for your site, but the long-term work is in your hands. Regular checkups and small adjustments, like updating content and optimizing pages, help keep you in Google’s good graces. And if your site drops a position or two, it doesn’t necessarily mean disaster. SEO, like business, is dynamic.

SEO is About Standing Out

At the end of the day, your success in SEO comes down to this question: “Why should they choose my club, gym, school, or studio?” If you can answer this question, align your page content with that answer, and make your site user-friendly, you’re on the right track. We provide you with a flexible and robust SEO foundation—now it’s up to you to keep it thriving.

With this understanding, you’re equipped to navigate SEO with confidence and use your site as a powerful tool to grow your business. Keep refining, stay consistent, and watch as your site becomes the best answer on search engines.

Ready to get started on an Integrated Website for your Club, Gym, School, or Studio?

Ready to take that exciting first step? Let’s create something remarkable that elevates your gymnastics club, cheer gym, swim school, or dance studio today!

This feature is available to all iClassPro customers who sign up on our Premium or Enterprise Plan.

Unlock The Power of iClassPro’s Integrated Website Solution!

Thu, 24 Oct 2024 15:55:39 GMT

Unlock The Power of iClassPro’s Integrated Website Solution for Clubs, Schools, and Studios

October 24, 2024

In today’s fast-paced digital world, a strong online presence is a must for any business. But for entrepreneurs in specialized industries like gymnastics clubs, swim schools, cheer gyms and dance studios, managing a website can feel like another full-time job. That’s where iClassPro’s Integrated Website solution comes in, delivering a simple, stress-free approach to online presence management that saves time and keeps your business running smoothly, so you can focus on growing your business.

Key Benefits of iClassPro's Integrated Websites

Effortless Editing: A Website Editor for Everyone

Gone are the days when updating your school or gym website required a degree in computer science. With iClassPro’s drag-and-drop website builder, creating and managing a stunning, custom website is simple for anyone. Whether you’re a gym manager, school support staff, new to tech or a seasoned expert, our platform is designed to be intuitive and user friendly.

The best part? Once your new website is live, you’re in complete control. Make virtually unlimited updates to your website, whether it’s refreshing your content, adjusting images and videos, or adding customer testimonials. Say goodbye to waiting on developers—your website can be as dynamic and unique as your gymnastics club, cheer gym, swim school, and dance studio!

Seamless Integration With Your iClassPro Gym, School, and Dance Software

What truly sets iClassPro’s Integrated Website solution apart is how seamlessly it works with your iClassPro application. Your customers or prospective customers can browse classes, register, make payments, and interact with all your iClassPro features—without ever leaving your website. The result? You get to focus on what matters most—growing your business and delivering an exceptional experience to your customers.

What’s Included With The Integrated Website Package

Our core package is designed to give you a powerful start, featuring up to 10 industry-standard pages that provide a solid foundation for your online presence. These pages are tailored to meet the unique needs of your gymnastics club, cheer gym, swim school or dance studio, ensuring you have everything you need to engage your customers effectively.

But what if you’re looking for something even more personalized? No problem at all! Our talented team is here to help you bring your vision to life. Whether you need fully customized designs or specific design elements that reflect your brand’s personality, we’ve got you covered. With iClassPro, you can create a website that is not only functional but also truly unique to your business, setting you apart from the competition!

Unmatched Technical Advantages for Your Peace of Mind

At iClassPro, we believe that a beautiful website is just the beginning. We build on a rock-solid online platform that prioritizes both aesthetics and functionality. Your website will benefit from enterprise-grade security, ensuring that your data is always protected, and automatic SSL certificates for secure connections. With AWS hosting that boasts an impressive 99.99% uptime, you can rest easy knowing that your site is accessible to your customers, day or night.

But that’s not all—our websites also lead the industry in Core Web Vitals and PageSpeed performance. This means your visitors will enjoy a top-notch user experience, navigating your site quickly and effortlessly. With iClassPro, you get the perfect blend of beautiful branding, security, and performance, so you can focus on what you do best—growing your business and delighting your customers!

Break Language Barriers with Our Multilingual Capabilities

In today’s increasingly interconnected world, we believe that language should never stand in the way of your success. That’s why iClassPro proudly offers Google translation, helping to translate your webpage into different languages and empowering you to reach a diverse, global audience with ease.

Imagine being able to communicate effectively with customers from different backgrounds, welcoming them to your website in their native language. With our multilingual capabilities, you can engage and connect with a wider range of potential customers, ensuring that everyone feels included and valued. Embrace the opportunity to grow your business and create lasting relationships with iClassPro!

Kickstart Your New Integrated Website

Are you ready to elevate your online presence and unlock the full potential of your gymnastics club, cheer gym, swim school or dance studio? Getting started with iClassPro is a breeze! Our onboarding process is designed to be quick and seamless, typically requiring just one friendly phone call of an hour or less.

Once we’ve connected, you’ll gain access to our comprehensive support site to help you navigate your new website with confidence. Plus, our dedicated email assistance is always at your fingertips, ensuring you have the support you need, whenever you need it.

At iClassPro, we’re committed to making your journey smooth and enjoyable. Let’s get started today and transform your online presence into something truly remarkable!

Let’s Go!

In today’s fast-paced digital landscape, having a website solution that is as dynamic and adaptable as your business is crucial for success. That’s where iClassPro comes in! Our Integrated Websites are designed to provide the perfect blend of ease-of-use, powerful features, and seamless integration with your business management tools.

Don’t let your online presence hold you back any longer! With iClassPro, you can unlock the true potential of your business and create an engaging experience for your customers. Discover the power of our Integrated Website solution that not only meets your needs but exceeds your expectations.

Ready to take that exciting first step? Visit www.iclasspro.com/websites to explore sample sites and see for yourself how we can help you achieve a more efficient and effective online presence. Together, let’s create something remarkable that elevates your business to new heights!

This feature is available to all iClassPro customers who sign up at the Premium Plan level or higher.

Discover New and Innovative Ways to Grow Business and Inspire Athletes

Mon, 23 Sep 2024 13:31:59 GMT

The Olympic Spike: How Olympic Athletes and Coaches Use Their Experience to Grow Their Businesses and Inspire Future Generations

September 23, 2024

Prepare to hear from seven former Olympic athletes and coaches about their journeys, their commitment to helping young athletes reach new heights, and how they're tapping into the dream of Olympic gold to boost the success of their gymnastics clubs and swim schools. These champions aren’t just inspiring future generations—they’re also harnessing iClassPro’s class registration software for swim school and gymnastics clubs as a powerful tool to streamline class management, automate workflows, and keep their programs running smoothly, so they can focus on what matters most: nurturing the next wave of talent.

The Olympic Games captivate the world and leaves a lasting impact on athletes, fans, and communities alike. For Olympians who transition into entrepreneurship, the lessons learned on the global stage continue to shape their business ventures and inspire future athletes.

Get to Know 7 iClassPro Customers Who Are Former Olympic Athletes and Coaches

These individuals, having reached the pinnacle of their sport, carry forward the values of hard work, dedication, and perseverance into their businesses. As a result of their Olympic successes, the businesses owned by these pros experience a surge of interest during and after the Olympic Games. Known as the "Olympic spike", communities rally around youth sport facilities as a result of the excitement and inspiration of the Games.

As a former Olympian, Amanda Borden experienced an enrollment rush during and after the Olympics, as parents and kids alike sought out gymnastics as a fun, challenging sport. Borden believes that the relatable stories of athletes’ trials and triumphs resonate with people, motivating them to get involved. “Empower your athletes to know their goals and decide what you are willing to match for your commitment and dedication,” she advises.

Amanda's gym welcomes both boys and girls, expanding the sport’s reach and inspiring kids to find a sport they love. For her, the Olympic spirit is about pushing through challenges and teaching youth athletes the value of loving the process—whether that’s winning, learning new tricks, or simply enjoying the grind. “Stay true to what you love about your sport,” she says. The same drive that propelled her to Olympic success also fuels her passion for empowering the next generation.

Susie McKeon knows how to prepare for and engage her community as the Olympic spike nears. She puts a special focus on decorating the parent viewing room, adding posters where students can write notes to their favorite current Olympic athletes. With former Olympians on staff, she posts their bios and photos, creating a space where students are continually reminded of the greatness they can achieve. During the Olympics, her gym goes the extra mile by handing out medals after lessons and showing Olympic events throughout the facility, even incorporating the Paralympics to showcase inclusivity.

Susie advises those looking to inspire the next generation to focus on the long game: “Children need to have fun first and develop a love for the sport. Be in it for the long run—there is no short-term success.”

Dean Kent uses his own Olympic experience to create an unforgettable atmosphere in his facility. He sets up life-size cutouts for kids to take photos with and sends messages of good luck to current Olympians. As a former Olympian himself, Dean also offers free services to local schools, sharing his journey and stoking the Olympic excitement. He prepares accordingly for the enrollment spike by having additional teachers and classes on hand, ensuring every child can join in the Olympic enthusiasm.

For business owners, Dean’s advice is simple: " The skills they need should be developmentally appropriate. Make the activities fun and engaging for the children. ”

For Georgia Bonora, the Olympics are the perfect opportunity to energize her gym. She prepares themed lesson plans and decorates the facility, while older athletes participate in Q&A sessions designed to help them think about reaching higher levels of success. Georgia’s gym also uses the Olympics as a teaching moment, incorporating flashbacks to previous Games to show the progress athletes make over time.

Her advice for those looking to open their own facility? “ Don’t be afraid to try things! The hardest part is starting. From there, it’s lots of little steps, trial and error, and learning. ” She emphasizes the importance of having a strong support team, noting that success in business is not something you can achieve alone.

At Coach Wang’s business, the Olympics lead to a noticeable increase in participation of events with enrollments selling out at a record speed. Wang finds the Olympics to be a time when kids start asking questions and setting their own goals, dreaming of one day being like the athletes they admire. Her swim school takes advantage of the surge in excitement by engaging with youth organizations like the Boy Scouts, spreading the Olympic spirit far and wide. She notes “It’s very exciting for kids to get so close to an Olympian, possibly getting to touch an Olympic medal!”

Coach Wang encourages aspiring athletes to appreciate the support of their parents while chasing their dreams. " Work hard, not just for a few years, but for a long time to make dreams come true. No pain, no gain applies to your entire life: school, sports, and careers, " she emphasizes, underscoring the importance of dedication in all aspects of life.

For Jim Montgomery, the Olympic euphoria is a golden opportunity for community engagement. His swim school transforms its lobby into an Olympic celebration, complete with Olympic memorabilia and themed practices. These small, thoughtful touches create an environment where parents and children alike can revel in the excitement of the Games. Parents love themed events, as they provide picture-perfect moments to share on social media, which also doubles as free marketing for your business.

Montgomery believes that “excellence thrives in the details,” and this principle begins with the fundamentals of swimming. He advises young athletes to dream big, suggesting “if your dreams don’t scare you, they’re not big enough.” He sees the Olympics as an inspiration not only for athletes, but for parents looking to celebrate their children’s milestones.

Tom Forster shares the importance of focusing on both recreational classes and competitive teams, with a strong belief that one is not more important than the other. For him, the key to growth lies in teaching coaches how to properly develop beginner athletes. "You never know what an athlete can become—so always dream bigger," he says.

Forster emphasizes that gymnastics, much like swimming, is a sport in which families across the world value for its life-saving skills and long-term health benefits. By focusing on building a strong foundation at the beginner level, his gym nurtures future Olympians while creating a fun, supportive environment for recreational athletes. His advice to aspiring Olympians is simple: "If it’s really, really valuable, it’s really hard." The reward, however, is always worth the effort.

Impacting the Next Generation of Olympic Hopefuls

The common thread among these Olympians is a commitment to using their experiences to positively impact youth sports through their gymnastics clubs and swim schools. Whether it's through themed celebrations, strong foundational teaching, or simply leading by example, these former athletes have taken the lessons from their Olympic journeys and transformed them into thriving businesses that inspire the next generation.

From Amanda Borden’s philosophy of empowering athletes to find what they love, to Coach Wang’s emphasis on hard work and gratitude, to Jim Montgomery’s focus on attention to detail, and Tom Forster’s belief in dreaming bigger—these Olympians show that the road to success is not just about the destination, but the journey.

Their businesses thrive on the Olympic spirit, welcoming a surge of enthusiasm and participation every four years, all while shaping future athletes who one day might also stand on the Olympic podium. The Olympics may come and go, but the legacy of these athletes—and their commitment to inspiring future generations—lives on in every class, practice, and event they host.

For young athletes aspiring to reach the Olympic level, the message is clear: Dream big, work hard, and stay true to what you love. The Olympic flame continues to burn bright, lighting the way for future champions.

At iClassPro, we are honored to serve experts like these Olympians in the gymnastics, swim, dance, and cheer industries. iClassPro Class Management Software Founder and CEO, Chris McNabb, has a strong background and expertise which have played a crucial role in the creation and implementation of gymnastics and swim school software solutions tailored to meet the needs of children’s activity centers. Chris himself was an elite athlete, training at the Olympic Training Center in Colorado Springs. He represented the USA Tumbling and Trampoline Olympic Exhibition Team in the 1996 Atlanta Olympics. From his distinguished sports career to his successful entrepreneurial venture, Chris is a figure who embodies dedication, excellence, and the spirit of innovation.

Halloween Festivities for Your Classes

Fri, 20 Sep 2024 20:59:47 GMT

Halloween Festivities for Your Classes

September 20, 2024

Boy-o-boy do kids love October! From county fairs and colder weather to hot chocolate and hayrides-- what is not to love! And most of all, kids love Halloween! Although Halloween and trick-or-treating still look different from past years, that doesn't mean we can't have Halloween fun in our classes! Because is there anything that kids love more than dressing up and candy? With October 31 nearing, here are some ways that you can incorporate the season’s festivities into your facility.

Outdoor Pumpkin Decorating Competition
Pumpkin decorating is a Halloween classic that can be done outside! Invite your kids and their guardians to gather and decorate pumpkins together. Pick a theme such as Disney, Animals, Dia de Los Muertos, or School Pride (for football season). Let students or staff vote on their favorites pumpkins.

Don't have outdoor space or don't want to hassle with the mess of a craft project at your facility? Have your students decorate the pumpkins at home and bring them into class.

Halloween Inspired Practice Wear
It is likely that your students are already dressing up for Halloween but do they plan to do so for class? Encourage creativity by hosting a costume contest where students come up with a costume that can be worn during class. Halloween costumes don’t have to be restricted to something bought from the store. A black leotard, black tights, and face paint whiskers make an excellent black cat!

Halloween Music for Warm-Ups
Incorporate some fun spooky tunes into your warm-up routines. Michael Jackson’s “Thriller” is guaranteed to bring a smile to your students' faces. There are a lot of Kids Halloween playlists on Spotify, Apple Music, and Pandora. Here are some of our favorite Halloween themed warm-up tunes:

Thriller - Michael Jackson
Ghostbusters - Ray Parker Jr.
Disturbia - Rihanna
Monster Mash - Bobby “Boris” Pickett
Somebody’s Watching Me - Rockwell
Torture - The Jacksons
Spooks - Louis Armstrong

Halloween Themed Workouts
Find creative ways to change up your workouts and routines to incorporate Halloween themes. Be creative! Turn a routine into a Halloween-themed game or explore fun Halloween workouts! For example, try a “Monster Mash Relay” where students race while doing monster walks or “Ghost Tag” where participants freeze in spooky poses when tagged. These fun activities will keep your students engaged and in the Halloween spirit!

Invite Students to Trick-or-Treat
Create a fun and festive experience by hosting a trick-or-treat event at your facility! This is a great way for students to enjoy the Halloween spirit, collect some candy, and bond outside of class. Plus, it’s an excellent opportunity for you to connect with your students' parents in a relaxed, enjoyable setting. Make your space a safe and exciting place for Halloween fun!

Understanding Your Business Through Data: The Key to Growth and Success

Fri, 30 Aug 2024 17:54:47 GMT

Understanding Your Swim School Business Through Data: The Key to Growth and Success

August 30, 2024

In today’s data-driven world, knowing and understanding the numbers behind your business is not just advantageous—it's essential. Whether you’re in the swim school industry or any other field, data provides critical insights that can shape strategies, optimize operations, and drive growth. Here’s why having a deep grasp of your business data is so important.

The Power of Data and Analytics in Your Swim School Business

Imagine you're at a trivia game with a countdown clock. Each question's timer represents a real-world decision you might face in your swim school business. Just as the trivia game relies on timely responses and accurate answers, your business decisions should be supported by up-to-date and relevant business intelligence data.

The Case for Robust Swim School Data Collection Over Time

Let’s dive into an example from the swim industry, a field like any other where data can make or break a business. Research involving 147 swim schools across 28 states in the U.S. and provinces within Canada uncovered a wealth of insights that offer new perspectives for decision-making.

One of the most surprising findings was the nearly equal balance between business choices to conduct session-based versus perpetual monthly enrollments. Many in the industry assumed that one model would dominate, however, for the most part the decision is driven by a business’ desire to manage cash flow.

The data, drawn from over 7.5 million swim school enrollments and 1.1 million individual students, also provided deeper insights into student retention and progress. For instance, it showed that the age a child enters lessons appears to have an impact on the duration of participation. For example, a child entering at the age of one or two is likely to have a longer relationship with the swim school compared to a child who enters under the age of one.

Additionally, birth order can also determine the duration of engagement. Research indicated a second born is more likely to participate for longer than a first born. This may in part be related to the age of entry results, which indicated the initial age of engagement as first born is more likely to enter a learn to swim program in their first year of life. These insights allow swim schools to refine their operations by identifying exit points, and ultimately increasing retention rates which, in turn, should impact the safety of our children.

Most importantly ensuring a valid sample size, across a longer timeframe, will produce the best results. In our case recognizing the impact of business interruptions caused by COVID closures was critical to obtaining successful results. Failure to account for significant events can have an adverse effect on the outcome of any research. By leveraging such comprehensive data, swim schools can identify growth opportunities, anticipate challenges, and adjust their strategies to stay ahead in a competitive market.

Importance of Long-Term Data

Having a long-term data set is crucial. Short-term data lacks the depth needed for comprehensive analysis. Participation across all industries is cyclical. For example, an Olympics year is known to have a positive impact on initial entry and engagement. By comparing current data with historical data, businesses can track trends, measure success, and make informed decisions. For instance, the research found that the average duration of engagement in swim lessons increased from 22 to 30 months over the past six years. As mentioned earlier this duration may be skewed due to the interruption caused by COVID where children were forced to take a break in learning. Those who returned then have an unexpectedly longer duration. Over the coming years it will be interesting to see whether this value returns to pre-COVID levels or remains as shown for 2023. This example highlights the importance of ongoing data collection to understand shifting patterns and adapt strategies accordingly.

Key Metrics to Monitor

Understanding various metrics helps businesses gauge their performance and identify areas for improvement. Here are a few critical metrics from the swim industry research:

Trial Lessons : The study found that our cohort conducted approximately 200,000 free trial lessons. This represents approximately $4 million in chargeable lesson spaces. Knowing how to convert these trials into paying customers significantly impacts your profitability.

Retention Rates : Understanding that retention rates relate to individual students is critical to this metric. Retention is not based on how many total students you have month over month or from one session to the next. Retention is based on knowing whether each individual student returns to continue the program. Knowing that it costs five times more to attract a new student than to retain an existing one, retaining students longer can also significantly impact profitability. The data revealed that as many as 75% of children exit swim programs by age eight; the need for effective retention strategies across all ages can have significant impact not only on your business but also on the learning outcomes for our children.

Exit Triggers : Factors such as class level, and age can contribute to when parents elect to withdraw their children from swim lessons. Attendance is a great indicator of a potential flight risk. For example, monitoring the lifetime attendance of a child can help you identify reduced commitment to lessons. By understanding these triggers, businesses can implement measures, address them, and improve retention.

The Role of Data in Enhancing Your Swim School Customer Experience

Data not only helps in making business decisions but could also be used to enhance the customer experience. For instance, understanding why parents choose to withdraw their children from lessons—whether due to financial reasons, dissatisfaction, or other commitments—can guide improvements in service and the need for greater communication.

Practical Application of Data Insights

Improving Enrollment Strategies : By analyzing trial conversions and retention data, businesses can refine their enrollment strategies. For example, if the data shows a high drop-off rate after a certain period of time, it may be worth investigating the reasons behind it and adjusting your interaction and targeting your messaging accordingly.
Optimizing Resource Allocation: Data can help determine the most effective use of resources, such as instructor utilization and marketing efforts. For instance, knowing which months see the highest exits can inform marketing campaigns to boost retention during those periods.
Enhancing Customer Communication: By understanding common concerns and feedback, businesses can tailor their communication to address specific issues, improving customer commitment and brand loyalty.

Looking Ahead: The Future of Business Analytics

As technology continues to advance, so too does the field of business analytics. At iClassPro, we are committed to integrating advanced technologies into our platform. Our goal is to ensure that you always have access to cutting-edge tools to manage and grow your business effectively. With Business Intelligence tools and the Data Warehouse, you'll be able to maximize your data's potential, making more informed, data-driven decisions with confidence.

Our robust cloud-based platform, enhanced by the data warehouse in conjunction with Microsoft Power BI (or other BI tools), empowers you to harness the full power of analytics. This means you can access current insights, enabling you to adapt quickly to changing circumstances and seize new opportunities as they arise.

Watch the Full Video for Deeper Insights

In the video below, Barbara Smith, Head of iClassPro Product, breaks down the key concepts discussed, providing visual examples and additional insights that will help you fully grasp the importance of understanding your business data. Whether you're a visual learner or simply want to reinforce the information covered here, the video is an excellent resource.

Conclusion

The insights derived from data are invaluable. They not only illuminate current performance but can also guide future strategies and decisions. In the swim industry, a robust understanding of data can lead to more effective operations, longer customer engagement, and increased revenue. As the saying goes, “What gets measured, gets managed.” So, dive into your data and let it guide your path to success.

About Barbara Smith, Author

Barbara has an impressive and well-rounded 30-year record in software development within the learn-to-swim industry. She authored the Splash learn to swim program before partnering with iClassPro. In 2017 Barbara self-funded industry research providing insight into the participation of 240,000 individual children in Australia and NZ. She has been fundamental in supporting swim school owners to utilize business analytics to support better decision making and lead the current North American swim school research project. In addition to her software knowledge Barbara is a swimming parent from newborn through to the transition to college athlete. Barbara has been a swim club president, race secretary, and a national qualified technical official. Barbara has presented in multiple countries for industry leaders, regulatory bodies, and small business owners.

Moving Up The Ranks in the Inc. 5000 - iClassPro Blog

Mon, 19 Aug 2024 13:55:12 GMT

Celebrating Unprecedented Growth with Inc. 5000 Ranking for the 2nd Year Running

August 19, 2024

UPDATE: We made the list AGAIN in 2025! Check out the 2025 announcement. >>

About the Company

iClassPro is probably not the type of business you would expect to find in Longview, Texas – widely known for its piney woods, hot air balloons, railway and oil industry. It was certainly game-changing news for our team to be named as one of America’s fastest-growing private companies in 2023 by Inc. Magazine! We’re thrilled to announce that iClassPro has once again been recognized on the Inc. 5000 list for 2024. This year, we’ve not only continued our momentum but also climbed an impressive 645 places in the overall rankings, reflecting our continued commitment to innovation and excellence. With our rise on the Inc. 5000 list, we’ve climbed 99 spots among all software companies and 71 spots among Texas businesses.

Launched in 2008 under the leadership of Founder and CEO Chris McNabb, iClassPro is a gymnastics, swim, cheer and dance class management software company. We research, develop, promote and support specialized business management software that is used by children’s activity centers around the globe.

Prior to 2008, McNabb's primary job was owning and operating a local gymnastics business. After researching popular software on the market, he found that he wasn’t satisfied with the outdated solutions that were available. Ultimately, he made the decision to start recruiting employees to form his own in-house solution.

Our first startup employees came to him from some pretty unlikely places; a few programmers from a local computer store, a salesman handing out flyers in a parking lot, and even a graphics expert eating lunch at a hot dog stand! Perhaps it was fate.

Moving Up The Ranks on Inc. 5000

Our Autopilot workflows are a game-changer, designed to automate communication tasks, ensuring a more engaging customer experience. This intuitive feature personalizes tasks such as enrollment follow-ups, credit card expiration notifications, payment reminders, and more, allowing staff to focus on what they do best – teaching and inspiring students.

We’ve also rolled out a seamless QuickBooks on Autopilot integration, helping businesses stay on top of their finances with ease. This new tool syncs effortlessly, making it simpler than ever to track overall health and stability of your finances.

Finally, the new Integrated Websites empowers users to create beautiful, fully integrated websites that showcase their programs and connect with customers and families. The process begins with iClassPro—setting up pages, adding logos and brand colors, and integrating the Customer Portal . From there, organizations can personalize and manage content with the easy drag-and-drop editor. This tool is not just about aesthetics; it’s about creating an engaging online presence that reflects the energy and passion of the communities being served.

These innovations are the direct result of our team’s ongoing expansion into specialized roles in marketing, research, app development, and data analytics. We’re constantly pushing boundaries, listening to our customers, and finding better ways to support the incredible work they do every day.

Building on our highly regarded business management software expertise in the class industry, iClassPro leadership has also continued to expand services into the overnight, day camp, and family camp industry in recent years. The resulting product, iCampPro , is a camp management software that youth camps use to manage their operations and better serve campers and their families. In addition to user-friendly online registration, the software features tools for seasonal staffing, camp forms, camper health management, and more. This expansion into the camp space prompted several new positions within our in-house teams, also contributing to recent growth within the company.

Our incredible onboarding and support teams are another vital part of our growth strategy, dedicated to ensuring that every user benefits from our advancements and receives personalized assistance and quality support. And YES! We are hiring! Check out our available positions by clicking the button below:

A Special Note to Our Customers:

None of our growth at iClassPro would be possible without the strong partnership between our team, our customers, and the industries we serve. Our commitment to understanding your daily tasks and the challenges you encounter is what drives us forward. Each day brings new ideas to explore, and with the right combination of communication, determination, and expertise, we achieve success together. Thank you for being a part of our journey!

What Our Customers Have to Say:

"Our business uses iClassPro for all our gymnastics and ninja needs! It’s so simple, and easy! Definitely the best way to run tuition, register students and make class schedules. 100 percent it’s everything you need! Customer service is next level! 5 stars isn’t enough!"

– Gabby Anderson, Impact Gymnastics Academy

"We have been using iClassPro for almost 3 years now and I love it! Support is quick on responses. The software is user friendly and efficient. From lesson registration, attendance, billing and communications, iClassPro can do it."

– Becky Puhl, Swim With Becky

"Our company has been using iClassPro since 2018. We love the positive support and all the features iClassPro has! I can't imagine running my business without iClassPro!"

– Sheila Ewer, Jumpn Gymnastics

About iClassPro

iClassPro Class Management Software has served as the foundation of growth and innovation for the company for over 16 years. The software offers a full suite of features for youth-based activity centers supporting a variety of booking options, managing customer data, secure payment processing, skill tracking, attendance, private lessons and much more. iClassPro customers spend their days teaching youth about hard work, skills and determination in fields such as gymnastics, swimming, cheer and dance.

The secret to our success, so far? Our staff is driven by the core philosophy that our role is to help activity center owners (like McNabb, circa 2008) grow and manage their operations more efficiently, so that they can get back to coaching, teaching and supporting their mission. Today, we’re proud to serve thousands of these businesses around the world with quality-driven software that helps them operate more efficiently, earn more revenue and drive future success. And by constantly listening to customers and what they need, iClassPro keeps getting better.

Ready to take your

youth activity center to the next level?

About the Inc. 5000

Meet the Fastest-Growing Private Companies in America!

$317 billion in 2022 revenue. 874,940 jobs created. And 5,000 examples of how to scale your business. Nowhere else will you find a list of companies with a greater impact on the U.S. economy. Companies on the 2024 Inc. 5000 are ranked according to percentage revenue growth from 2020 to 2023. To qualify, companies must have been founded and generating revenue by March 31, 2020. They must be U.S.-based, privately held, for-profit, and independent--not subsidiaries or divisions of other companies—as of December 31, 2023.

Behind the Numbers: Fun Facts about Inc. 5000

Median Growth: 208%

Jobs Added: 874,947

Newly Founded: 498

Repeat Honorees: 3,166

Autopilot: 12 Automated Workflows to Streamline Your Business Operations

Fri, 22 Mar 2024 15:51:30 GMT

Autopilot: 12 Automated Workflows to Streamline Your Business Operations

March 22, 2024

The Autopilot automation feature has been designed with YOU in mind! Below is a comprehensive suite of workflows tailored to optimize your communications and ensure compliance throughout the iClassPro application. We have also provided some suggestions and best practices to get the most benefit from using each of these workflows.

1. ��Celebrate Upcoming Birthdays!

Whether you want to promote birthday parties within your organization or simply send a personalized birthday email, Autopilot can automate these communications for you!
This workflow could have multiple instances running depending on your needs:

60-90 days before birthday: Marketing communication to promote hosting a birthday party at your facility (Email)
0-1 days before birthday: " Happy birthday! " (SMS/Push notification)

2. ��Trial Enrollment Follow-Up

Trial Enrollments are an opportunity to gain a new enrollment, possibly even a new student! Allow Autopilot to take care of your important follow-up communication by automating a notification to customers who have had a trial enrollment but do not have a current or future enrollment within a specified number of days after the trial. For the most effective communication, this workflow should be duplicated.

01 day: “ Thank you for your Trial! Please sign up for a recurring enrollment! ” (Push notification)
14 days: Stronger suggestion to sign up for an ongoing enrollment (SMS)
28 days: Feedback request for the trial enrollment (e.g., why didn’t you continue?) (Email)

3. ��Follow-Up After First Class

Increase your retention rate with personalized follow-up communication after a student’s first class! Allow Autopilot to send a notification to families a specified number of days after the start date of their first-ever class enrollment for which they were marked "Present." This workflow could have multiple instances running depending on your needs:

01 day: “ We loved having you in class, thanks for joining us! ” (Push notification / SMS)
28 days: " How are you enjoying your lessons? We would love your feedback! " (Email)

4. ⬇️Follow-Up After an Enrollment is Dropped

Feedback and understanding why an enrollment was dropped allows your organization to make improvements to your operations. Autopilot can send a notification for students who have dropped a previous enrollment and do not have a current or future enrollment within a specified number of days of the drop. This event-triggered workflow could have multiple workflows depending on your needs:

03 days: " We are sad to see you go! " (Push notification / SMS)
14 days: " Can we get feedback on why you left? " (Email)

5. ��A New Family Account is Created With No Enrollments

It’s exciting to see new families create accounts! Wouldn’t you agree that an automated welcome email or a reminder to finish enrollment would be helpful to your staff? Autopilot can send a notification to customers who have created a family account via the Customer Portal/Mobile App but have not created any class enrollments. This workflow could have multiple instances running depending on your needs:

07 days: Gentle reminder to complete enrollment (SMS)
14 days: Stronger reminder to complete enrollment (Email)
28 days: Stronger reminder to complete enrollment (Email again)

6. ��Reminder to Download Mobile App After Enrollment

Having a mobile app sets you apart from your competition! Do you remember to have each new family download it after they have enrolled? Autopilot is here for you! If a family has not downloaded the mobile app within a specified number of days after the start date of their first-ever enrollment, Autopilot sends them a notification with a link to do so. This workflow is likely to have multiple instances to serve as a regular reminder throughout the student's first month to download the mobile app . The best practice would be to have this workflow configured to run three times.

01 day: “ Don’t forget to download our mobile app! ” (SMS)
14 days: “ Did you know we have a mobile app? It's a great way to keep up with your child's progress! ” (Email)
30 days: Email again

7. ✔️Check For Policy Acceptance Upon Enrollment

Policies and procedures are an important part of your business operations. Wouldn’t it be helpful if you didn’t have to remind families to accept policies after enrollment? Autopilot can detect whether the student and family have accepted required policies. If "No Activity" is detected, it sends a notification immediately with links to accept the policies. This workflow is event-triggered and communications are sent immediately , so there should only ever be one instance of this workflow running. Otherwise, the customer will receive multiple communications as the event will trigger all instances of the workflow.

8. ��️Missing Policy Acceptance

Automate your Policy Acceptance procedure by choosing a specified day of the month to have Autopilot detect whether a family has accepted required policies. If "No Activity" is detected, Autopilot will send a notification with links to accept the policies. This workflow would usually be triggered before a student's enrollment begins (prior to the first day of class). This could be duplicated depending on your business needs (for example, sending notifications twice a month for those with nightly billing scenarios where a student's enrollment might begin in the middle of the month).

9. ��Invalid Payment Information Notification

Making sure your customers have a valid payment type on file shouldn’t be a time-consuming task! Allow Autopilot to send a notification to customers when their payment method is marked "invalid" in the database. As this workflow is event-triggered and communications are sent immediately, there should only ever be one instance of this workflow running. Otherwise, the customer will receive multiple communications as the event will trigger all instances of the workflow.

10. ��Reminder About Overdue Balance

Do you spend a lot of time reviewing who has overdue balances and sending out overdue balance reminders each month? Autopilot can send a notification on the day of your choice each month to remind customers about their balance. Note: This workflow has the highest chance of getting reported as Spam, since over-duplication could lead the workflow to trigger communications every day. Schedule these to run a defined number of days AFTER you usually run the payments task.

01-15 days past due: Push notification
16-30 days past due: SMS (NOTE: this may take the place of 0-15 if using the class drops task)
30-90 days past due: Email

11. ��Payment Method Expiration Reminder

Who has the time to manually check when payment methods are expiring? Let Autopilot send a notification to customers with a current or future enrollment when their payment method is due to expire in the current month, allowing your staff the time to accomplish other tasks! This workflow should be run twice a month:

Between 1st and 5th of the month: Notify customers of expiring cards (Email/SMS)
Prior to billing date: Reminder (SMS/Push notification)

12. ��Upcoming Charge Due Reminder

Customers appreciate a “heads up” that they have upcoming charges due. Allow Autopilot to send a notification to customers who have an upcoming charge due. This workflow should only be used once, and only if there is a delay between running the charges task and the payment task . For example:

Run charges task on the 25th of the month.
Schedule this workflow to run on the 26th of the month.
Run payments task on the first of the following month.

So, what are you waiting for? Use the best practices in this guide to start saving time and optimizing your business operations with Autopilot today! With these tailored workflows at your disposal, you can streamline communication, ensure compliance, and do more of what moves you - providing an exceptional experience for your customers. Let Autopilot handle the repetitive tasks while you concentrate on growing your business and delighting your clients every step of the way.

Autopilot is available to all iClassPro customers within the application. Click below to learn more about using this feature. If you are not yet an iClassPro customer, request a free personalized demo today!

*Please note that the examples of communications used in this article for each of the 12 workflows are only suggestions. Actual wording used can and should be edited to suit your specific needs and preferences prior to sending.

Digital Payment Disputes: Process and Prevention

Mon, 06 Nov 2023 14:40:43 GMT

Digital Payment Disputes: Process and Prevention

In the fast-evolving world of digital payments and transactions, disputes are an inevitable part of the landscape. Managing these disputes efficiently and effectively is crucial for business and

financial institutions. In a recent webinar hosted by American Express®, Lisa Anderson, Director of Customer Value Experience at American Express® joined forces with Greg Hatcher, Head of Payments at iClassPro, and other outstanding guest speakers to share their insights and best practices on helping prevent and manage digital payment disputes:

Key Topics

• How Dispute Processes Work at Different Levels

• Responding to a Dispute

• Merchant Pain Points
• Dispute Misconceptions

• Minimizing the Impact to Merchants on Disputes

• Dispute Resources for Partners

• Impact of Technology Trends

• Disputes in the Era of Integration

• The Role of AI "Artificial Intelligence" in Disputes

In Conclusion

The webinar provided a comprehensive overview of disputes management in the modern

payment landscape. It addressed the challenges faced by merchants and financial institutions

and highlighted the opportunities presented by technological advancements. The insights

shared by the panelists shed light on the evolving nature of disputes and the importance of

proactive measures to help prevent and resolve them effectively. As the digital payments process

continues to evolve, staying informed and adaptable will likely be the key to navigating the

ever-changing disputes landscape

Principles to WIN in Retail Today

Tue, 31 Oct 2023 21:43:20 GMT

Principles to WIN in Retail Today

October 31, 2023

iClassPro and Destira Leotards recently partnered to host an engaging and informative webinar featuring the Principles to WIN in Retail Today! Jodi Levy, CEO of Destira Leotards, discusses strategy and provides easy-to-implement tools and actionable items to boost your retail sales. While this webinar specifically focused on Q4 and the holiday season, Jodi was mindful in pointing out that all businesses and organizations should be prepared every season!

Choosing your focus is the first step in forming your strategy. Service and experience prove to be some of the top priorities among organizations within the swim, gymnastics, cheer and dance industries. Jodi explains how merchandising and showcasing your product based on your strategy will assist in successful retail sales.

Finally, training your team and implementing a daily checklist will ensure that your efforts to WIN in Retail Today are successful! We encourage you to set aside time, remove distractions, and immerse yourself in this incredible webinar!

The Makeup Lesson Debate

Mon, 11 Sep 2023 13:37:43 GMT

The Makeup Lesson Debate

September 11, 2023

iClassPro recently teamed up with the Swim Coaches & Teachers of Australia to host a panel discussion with industry experts to discuss their experience in offering makeup lessons to their families & students and the benefits as well as the challenges in doing so.

Hot Topics:

4:52 The Who, What, Why, Pro’s & Con’s to offering Makeup Lessons.

6:08 Carefully selecting conditions for Makeup Lessons.

7:22 Is there a monetary value associated with Makeup Lessons?

9:25 How can Makeup Lessons be used as an incentive for retention?

14:50 Is your organization flexible?

19:50 Do you have the capacity to offer Makeup Lessons?

23:59 Can I prevent families with overdue fees from using Makeup Lessons?

26:07 Why do you offer Makeup Lessons?

29:32 Do you limit how many Makeup Lessons a student can earn?

31:28 Do Makeup Lessons expire?

42:00 Research shows…

45:55 Positive Impacts of offering Makeup Lessons.

50:20 Challenges in offering Makeup Lessons.

55:02 Consider a policy change to include Makeup Lessons.

57:24 Administering Makeup Lessons: It’s a parents responsibility!

58:32 Offering Makeup Lessons is a “No Brainer”!

The general consensus: Setting clear expectations with your families and outlining the conditions within your software platform for make up classes will ultimately result in happier customers and higher retention rates.

Double Feature Release!

Thu, 15 Jun 2023 13:35:45 GMT

Double Feature Release!

June 15, 2023

Introducing Multiple Payment Methods Feature!

With this update, families can conveniently store up to three payment methods on file, providing enhanced flexibility and convenience. With the ability to store multiple payment methods, guardians can effortlessly manage their payments without the hassle of having to manually re-enter their payment details.

If the family prefers not to use their primary stored payment method, customers and staff alike can simply select the appropriate alternate payment method on file, thus reducing manual processes and streamlining transactions.

We’ve also revamped our filters and reports, making it a breeze to locate families with payment methods stored on file. With a variety of search criteria at your fingertips, finding the information you need has never been easier.

Simplify transactions, increase efficiency, and enjoy the flexibility you deserve.

Introducing the Gateway Transactions View/Report!

Unleash the power of streamlined payment management! With this exciting new feature, effortlessly view, analyze, and export transaction details processed through your payment gateway, all within iClassPro. Say goodbye to logging into separate portals and embrace the convenience of generating customizable reports that provide valuable insights for your business.

Whether you need to restore a deleted transaction, filter results by transaction or batch date, batch ID, or payment status, this feature empowers you with granular control and easy-to-use filtering options. Export your findings in HTML, PDF, XLS/XLSX, or CSV formats, enabling you to create tailored payment reports that fit your specific needs. But that’s not all! With the “Gateway Transactions Report” directly accessible from REPORTS>FINANCIAL>FIN-24, you can effortlessly generate comprehensive reports that offer a deeper understanding of your financial landscape.

Unlock the potential of hassle-free payment tracking, seamless data analysis, and powerful reporting with the Gateway Transactions View/Report.

Experience the difference it makes in optimizing your payment processes and taking your business to new heights of efficiency.

Is Skill Tracking Worth the Investment?

Wed, 15 Mar 2023 21:49:24 GMT

Is Skill Tracking Worth the Investment?

March 15, 2023

We understand that setting up a skill evaluation system for your class business is a big investment. Some organizations may be hesitant to take the time to build out a formal curriculum and train employees and customers on how it works, with the potential risk of not getting the desired results.

iClassPro recently teamed up with the Australian Swim School Association to host a panel discussion with busin ess leaders in the swim industry to discuss their experience with skill tracking implementation and the benefits and setbacks they encountered.

Click below to watch the panel discussion!

Hot Topics:

The overall conclusion?
Implementing skill tracking is a process that takes time, feedback, and gradual refinement, but it yields meaningful results!

Ready to start tracking skills?
Skill Tracking Setup Video
Skill Tracking Articles

New & Noteworthy Updates

Wed, 22 Feb 2023 21:56:23 GMT

New & Noteworthy Updates

Can you believe we’re almost at March already ? Time sure flies when you’re knee deep in exciting projects! In case you’ve missed it, here’s a quick summary of recent, noteworthy iClassPro updates that will help you level up the way you run your business and operations.

New Welcome Page : This new feature puts online activity, recent updates and key metrics at your fingertips! With new widgets and faster loading times, it’s a completely elevated login experience. Check it out now by selecting the iClassPro logo at the upper left of the software, then click on ‘Welcome’ . Learn more about Welcome Page .

Appointments Feature Enhancements : Our new Appointments feature helps you manage one-time and recurring private lessons or coaching to further elevate your business. We’ve added a number of enhancements listed below to make this an even better feature experience:

New tax exempt setting
Assign Keywords to appointments
Appointments incorporated into Programs widget
Appointments as separate items on the Family Annual Receipts Report (FIN-15)
Appointment Booking Request Emails now editable in templates
More about Appointment Feature Enhancements

Audit Log Updates : Searching Audit Log results to find more relevant entries is now easier than ever. Improvements made to the Office Portal Audit Log not only allows for a quicker search experience but can help your staff better understand updates or changes with the ability to view additional details to your entries. Learn more about Audit Logs .

New Online Activity Task Permission : Enables your staff to have more control over which staff members can process online activity. How do I Process Online Activity Items ?

Enhanced Duplicate Family Checking : New family windows in the Office Portal will now warn staff of existing family matches based on email or phone number.

Point of Sale Charges : Staff can now update past purchase records to add missed discounts or promo codes. Learn more about Point of Sale Purchases .

To think, these are just some of the updates from the past two months. Stay tuned, iClassPro has more exciting features and enhancements coming to continue helping you and your staff take your business to the next level.

TIP : For a more detailed list of updates and enhancements, be sure to check our Changelog here . Hit ‘Subscribe’ on the upper right hand corner to receive real time Changelog notifications.

Survey Tips to Ring in the New Year

Fri, 30 Dec 2022 14:30:53 GMT

Survey Tips to Ring in the New Year

December 30, 2022

Kick off the new year with a fresh start and consider the changes you’d like to make for 2023. A customer experience survey is a quick and easy way to get great feedback and ensure you’re on the right track. There’s no better way than to get feedback straight from the horse’s mouth.

Since there are any number of questions you could ask your customer, it’s important to understand the type of feedback that you’re looking for, prioritize the questions you’ll ask, plan for how you’ll analyze the information you receive and how you’ll share the insights you glean.

Step 1 – Brainstorm your purpose.

Step 2 – Consider what kind of survey questions you will ask.

Step 3 – Short and Sweet

Step 4 – Consider the order in which you ask your questions for maximum results.

Step 5 – Avoid personal questions.

Step 6 – Survey Feedback

Step 7 – Determine how you will distribute your survey.

Step 8 – Thank them and inspire action.

Step 9 – Analyze your feedback and implement it.

Go forth and conquer the new year!

Article by Stacy Rowe | Connect with Stacy on Facebook .

A faster, more efficient calendar!

Thu, 03 Nov 2022 21:04:52 GMT

A faster, more efficient calendar!

November 3, 2022

We’re excited to announce that we’ve updated the Calendar view to help your staff work better and more efficiently. With this enhancement, you’ll notice a decreased load time for the Calendar page.

We've also changed the behavior of the Calendar buttons to create a new class, camp, or party booking so they will load faster and eliminate the need for staff members to update schedule information after the class/camp has been created.

As always, we’re excited to bring you a feature enhancement that not only improves your workflow to help you get back to doing what you love but also reinforces the world-class customer experience iClassPro offers.

For details about this update, check out the feature release notes . And to learn about how to adjust Calendar Filters on the Calendar Page, hop on over to our Knowledgebase .

Skill Certificates just got better with NEW custom options!

Mon, 10 Oct 2022 13:33:09 GMT

Skill Certificates just got better with NEW custom options!

We have some exciting news! We’ve enhanced skill certificates to give you more control over their look and feel and to make them even better on a per-skill level basis.

So what’s new?

You can keep your branding on track by designing your certificates to have a unique look for each level in your skill tree.
Customizing certificates is easy! Simply design the background in your desired program and upload it to the application.
Enjoy more control over the certificate layout with the ability to globally manage the placement of additional text fields for the student's name and date passed.
These customizations options are easy-to-find and located under a new "Certificate Designer" tab.

You can elect to continue using iClassPro’s default templates; however, customizing the design for each level makes certificates much more exciting and ensures brand consistency.

And don’t forget that for added convenience, you can send a custom skill email as soon as a student passes a skill level.

As always, iClassPro is excited to bring you enhancements that improve your iClassPro experience and reinforce your customer satisfaction. To learn more about this update, check out the helpful Knowledgebase articles below.

Touchless Kiosk Check-In

Thu, 18 Mar 2021 21:46:51 GMT

Touchless Kiosk Check-In

March 18, 2021

Did you know that we offer a way for your customers a way to check into your facility without having to touch anything? So no need to sanitize pens and clipboards anymore; just use iClassPro’s Check-In Kiosk.

Using touchless kiosk check-in will help you keep your customers and business safer than ever by letting your customers check-in “the zero contact way.” Not only will this check-in process help you greet your customers with care, but it will also help your staff and customers avoid unnecessary contact.

Your customers will be assigned an automatically generated QR code. These codes can be sent to them in an email and saved to their phone, and they can be printed, laminated, put in lanyards, attached to gym bags - the possibilities are endless!

So once your customer has their QR code, all they have to do is scan it at your check-in kiosk upon entering your facility, and they’re done!

See how easy it is to enable this feature by visiting our Knowledgebase !

Help educate your customers on how to best use the Touchless Kiosk by downloading and displaying these straightforward printable instructions by clicking here !

Upcoming Security Changes

Mon, 18 Nov 2019 15:05:19 GMT

Upcoming Security Changes

As part of our ongoing commitment to keep iClassPro as secure as possible, we will be making a few security updates. On October 22nd, we will make an update that will disable TLS 1.0 connections. This older connection technology has been on it’s way out for some time and many applications have already disabled it or will be disabling it in the near future. This update means that after October 22nd, 2018 browsers released around 2010 will NOT be able to connect to iClassPro (including the Parent Portal) including the following:

Google Chrome 21 and below
Firefox 22 and below
Desktop IE versions 7 and below
Mobile IE versions 10 and below
Android 4.3 (Jelly Bean) and below
Mobile Safari for iOS 4 and below
Desktop Safari versions 6 and below for OS X 10.8 (Mountain Lion) and below
Desktop IE versions 8, 9, and 10 – Compatible only when running Windows 7 or newer, but not by default. Review the Enabling TLS 1.1 and TLS 1.2 in Internet Explorer article to enable TLS 1.1 or higher encryption.
Windows Vista, XP and earlier are incompatible and cannot be configured to support TLS 1.1 or TLS 1.2.
Google Chrome 22 to 37 – Compatible when running on Windows XP SP3, Vista, or newer (desktop), OS X 10.6 (Snow Leopard) or newer (desktop), or Android 2.3 (Gingerbread) or newer (mobile).
Android 4.4 (KitKat) to 4.4.4 – May be compatible with TLS 1.1 or higher. Some devices with Android 4.4.x may not support TLS 1.1 or higher.

Please be aware of this change, and make sure that the browser you and your customers are using to access iClassPro is updated so that you will still be able to access the application after October 22nd, 2018. What browser you are currently using ?

Accessing & Bookmarking Your Staff Portal

Fri, 01 Nov 2019 21:09:21 GMT

Accessing & Bookmarking Your Staff Portal

November 1, 2019

The Staff Portal is designed to streamline a variety of tasks for your team, including recording skill evaluations, tracking student attendance in classes, camps, and appointments, and viewing full attendance history by student.

Accessible via web browser or the Staff Portal app , it also allows staff members to take student photos, view enrollment alert icons, and add notes. If you're still using bookmarks or shortcuts from the old Attendance module, be sure to update them with the current link provided below. We've included step-by-step instructions for iOS and Android devices to help you make the most of these features!

Staff Portal Link:
https://app.iclasspro.com/staffportal/youraccountname

IOS Devices (iPhones and iPads)

Open Safari on your device and go to your Staff Portal Login Page. Tap the icon shown below.

Select " Add to Home Screen ".

You're ready to start using the Staff Portal!

Android Devices

Launch Chrome on your device and go to your Staff Portal Login Page. Click on the menu icon seen below.

Select " Add to Home screen "

Click " Add " or rename the icon if you wish.

You're ready to start using the Staff Portal!

Below are some helpful links to guide you through bookmarking on different desktop browsers:

• Chrome • FireFox • Safari • Microsoft Edge

Frequently asked questions and answers can be found on the iClassPro Knowledge!

What Do I Need to Know About the Staff Portal Mobile Interface?

How Do I View Class/Camps Details in the Staff Portal?

How Do I View/Update Student Details in the Staff Portal?

How Do I Record Attendance in the Staff Portal?

How Do I Download/Use the Staff Portal App?

Blog

What 2025 Data is Teaching Us About Youth Activity Center Growth

What 2025 Data is Teaching Us About Youth Activity Center Growth

How We Analyzed the Youth Activity Center Market

What Data We Looked At (Business KPIs & Core Industry Metrics)

Find Helpful Industry Benchmarks for Gym, Swim, Cheer & Dance

Our Industry Benchmarks Revealed 4 Clear Market Trends in 2025

Trend #1: Revenue is Rising While the New Student Pipeline is Shrinking

Trend #2: Number of Paid Enrollments Slipped Slightly (But Spend Per Student Increased)

Trend #3: Trial Conversion Stayed Steady, But Numbers Shrank

Trend #4: Churn is the Silent Growth Killer

The Youth Activity Center Growth Playbook for 2026

Planning for the Future with Real Data Insights (Not Guesswork)

Our Methodology: How the Data Was Studied

About the Authors

From Party Planning to Profit: 10 Key Moves to Successfully Launch Parties!

From Party Planning to Profit: 10 Key Moves to Successfully Launch Birthday Parties!

Turn Parties Into Profit

How Party Booking Management Software Supports Your Success

A Complete Social Media Guide for Gymnastics, All Star Cheer, Swim, and Dance Programs

A Complete Social Media Guide for Gymnastics, All Star Cheer, Swim, and Dance Programs

Staying Social Helps Class Businesses Thrive Year-Round

Why Youth Activity Centers Can’t Ignore Social Media

7 Steps to Start Building Your Social Media Strategy

1. Build a Strong Social Media Foundation

2. Match Your Audience to the Right Platforms

BONUS: Platform Power Tips for Social Media Beginners

3. Seasonal Social Media Ideas for Youth Activity Centers

4. Create Clear Calls to Action with Your Social Posts

5. Balance Fresh Creations & Repurposed Content

6. Create & Post Your Social Content Like A Pro

7. Use AI Tools to Boost Your Creativity

﻿

Conclusion: Start Creating a Social Media Plan for Your Gym, School, or Studio!

Automate tuition billing with iClassPro’s Autopilot Billing. Streamline payments, apply credits, send receipts, and notify families automatically.

Introducing Autopilot Billing: Launch Into Automated Monthly Tuition Payment Processing

What Is Autopilot Billing ?

Key Features and Benefits of Autopilot Billing

How Autopilot Billing Works

Real Programs, Real Results

Automated Billing Scales with Your Business

Common Challenges Solved by Autopilot Billing

Signs You’re Ready for Automated Tuition Billing

Ready for Liftoff?

FAQs

��️ Scheduling & Timing

�� Charges, Payments & Due Dates

�� Notifications

�� Tuition Structures, Fees, and Credits

�� Technical & Accounting Integrations

iClassPro Named to Inc. 5000 for 3rd Year

Third Inc. 5000 Ranking for iClassPro Software Company

TL;DR: ﻿ What You Need to Know About iClassPro

Explore Our Roots: East Texas Startup to Global SaaS Company

Smart Business Decisions & Software to Fuel Your Success

Class Management Software Innovations Powering Growth

��Autopilot Workflows to Get More Done

�� Integrated Websites for Seamless Experiences

��QuickBooks on Autopilot Reduces Bookkeeping Stress

What's Next for Class Management in 2025?

Growing Our SaaS Company to Strengthen Your Impact

Celebrating Our Community, Customers, & Partnerships

What Our Customers are Saying About iClassPro

Looking Forward to What Lies Ahead

Ready to Join Us & Take Your Class Business to the Next Level?

Protect Your Customers: Data Security & Software Transition Tips

Protect Your Customers: Data Security & Software Transitions

Cybersecurity Awareness

3 Key Data Security Statistics You Should Know

�� Switching Class Management Software: Security Essentials

Discuss Secure Data Migration

Ask About Privacy & Compliance

Check Into Access Controls & Authentication

Understand Data Encryption & Storage Standards

Review General Security Practices

Plan Staff Awareness & Best Practices Training

Keeping Data Security Simple: Video + 10 Easy Wins

iClassPro's Commitment to Data Security

Why Our Security Practices Matter

Payment Security Standards & Level 1 PCI DSS Certification

`TL;DR: What You Need to Know About iClassPro`

`Explore Our Roots: East Texas Startup to Global SaaS Company`

`Smart Business Decisions & Software to Fuel Your Success`

`Class Management Software Innovations Powering Growth`

`��Autopilot Workflows to Get More Done`

`�� Integrated Websites for Seamless Experiences`

`��QuickBooks on Autopilot Reduces Bookkeeping Stress`

`What's Next for Class Management in 2025?`

`Growing Our SaaS Company to Strengthen Your Impact`

`Celebrating Our Community, Customers, & Partnerships`

`What Our Customers are Saying About iClassPro`

`Looking Forward to What Lies Ahead`

`Ready to Join Us & Take Your Class Business to the Next Level?`

�� Take Part in the Movement: WLSL 2025

�� A Safer Future Starts in the Water

Summer Camp Playbook:
Plan, Promote, and Profit Like a Pro!

On Deck: Your Most Successful All Star Cheer Season Yet!